Nirmalya Kumar

Alıntı yapanlar

	Hepsi	2020 yılından bugüne
Alıntılar	29073	5301
h-endeksi	36	28
i10-endeksi	48	32

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Katkıda bulunan yazarlar

Jan-Benedict E.M. SteenkampMassey Distinguished Professor, University of North Carolina atunc.edu üzerinde doğrulanmış e-posta adresine sahip
Lisa K. ScheerUniversity of Missouri & University of Graz, Austriamissouri.edu üzerinde doğrulanmış e-posta adresine sahip
James C. AndersonWilliam L. Ford Professor Emeritus of Marketing and Wholesale Distribution, Northwestern Universitykellogg.northwestern.edu üzerinde doğrulanmış e-posta adresine sahip
Inge GeyskensTilburg Universityuvt.nl üzerinde doğrulanmış e-posta adresine sahip
Daniel CorstenProfessor of Operations, IE Business Schoolie.edu üzerinde doğrulanmış e-posta adresine sahip
Barton Weitz (page created posthumo...University of Floridacolorado.edu üzerinde doğrulanmış e-posta adresine sahip
Phanish PuranamINSEADinsead.edu üzerinde doğrulanmış e-posta adresine sahip
Harish SujanTulane Universitytulane.edu üzerinde doğrulanmış e-posta adresine sahip
Ravi S. AchrolGeorge Washington University School of Business, Washington D.C., USAgwu.edu üzerinde doğrulanmış e-posta adresine sahip
Madan PillutlaLondon Business Schoollondon.edu üzerinde doğrulanmış e-posta adresine sahip
Marco BertiniProfessor of Marketing, Esade - Universitat Ramon Llullesade.edu üzerinde doğrulanmış e-posta adresine sahip
Philip KotlerS.C. Johnson & Son Professor of International Marketing, Kellogg School of Management

Takip et

Nirmalya Kumar

Lee Kong Chian Professor of Marketing, Singapore Management University

smu.edu.sg üzerinde doğrulanmış e-posta adresine sahip - Ana Sayfa

Marketing Strategy Operations


Başlık Alıntılara göre sırala Yıla göre sırala Başlığa göre sırala	Alıntı yapanlar Alıntı yapanlar	Yıl
Conducting interorganizational research using key informants N Kumar, LW Stern, JC Anderson Academy of management journal 36 (6), 1633-1651, 1993	3492	1993
The effects of perceived interdependence on dealer attitudes N Kumar, LK Scheer, JBEM Steenkamp Journal of marketing research 32 (3), 348-356, 1995	2993	1995
The effects of supplier fairness on vulnerable resellers N Kumar, LK Scheer, JBEM Steenkamp Journal of marketing research 32 (1), 54-65, 1995	2498	1995
The effects of trust and interdependence on relationship commitment: A trans-Atlantic study I Geyskens, JBEM Steenkamp, LK Scheer, N Kumar International Journal of research in marketing 13 (4), 303-317, 1996	2336	1996
A meta-analysis of satisfaction in marketing channel relationships I Geyskens, JBEM Steenkamp, N Kumar Journal of marketing Research 36 (2), 223-238, 1999	2087	1999
The power of trust in manufacturer-retailer relationships N Kumar Harvard business review 74 (6), 92, 1996	1937	1996
Learning orientation, working smart, and effective selling H Sujan, BA Weitz, N Kumar Journal of marketing 58 (3), 39-52, 1994	1929	1994
Generalizations about trust in marketing channel relationships using meta-analysis I Geyskens, JBEM Steenkamp, N Kumar International Journal of Research in marketing 15 (3), 223-248, 1998	1513	1998
Make, buy, or ally: a meta-analysis of transaction cost theory I Geyskens, JBEM Steenkamp, N Kumar Academy of Management Journal 49 (3), 519-543, 2006	1433*	2006
Private label strategy: How to meet the store brand challenge N Kumar Harvard Business Review Press, 2007	1188*	2007
From market driven to market driving N Kumar, L Scheer, P Kotler European management journal 18 (2), 129-142, 2000	817	2000
Examining the impact of destructive acts in marketing channel relationships JD Hibbard, N Kumar, LW Stern Journal of marketing research 38 (1), 45-61, 2001	778	2001
Do suppliers benefit from collaborative relationships with large retailers? An empirical investigation of efficient consumer response adoption D Corsten, N Kumar Journal of Marketing 69 (3), 80-94, 2005	739	2005
Assessing reseller performance from the perspective of the supplier N Kumar, LW Stern, RS Achrol Journal of marketing research 29 (2), 238-253, 1992	708	1992
Interdependence, punitive capability, and the reciprocation of punitive actions in channel relationships N Kumar, LK Scheer, JBEM Steenkamp Journal of Marketing Research 35 (2), 225-235, 1998	509	1998
Marketing as Strategy: Understanding the CEO's Agenda for driving Growth and Innovation N Kumar Harvard Business Review Press, 2004	434	2004
The nature and consequences of marketing channel intermediary commitment N Kumar, JD Hibbard, LW Stern (No Title), 1994	429	1994
Value merchants JC Anderson, Nirmalya. Kumar, JA Narus Harvard Business School Press, 2007	323*	2007
Reactions to perceived inequity in US and Dutch interorganizational relationships LK Scheer, N Kumar, JBEM Steenkamp Academy of management journal 46 (3), 303-316, 2003	314	2003
Marketing jako strategie vedoucí k úspěchu N Kumar Grada Publishing as, 2008	267	2008

Sistem, işlemi şu anda gerçekleştiremiyor. Daha sonra yeniden deneyin.

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