| Attitudes, intentions, and behavior: A test of some key hypotheses. RP Bagozzi Journal of personality and social psychology 41 (4), 607, 1981 | 1872 | 1981 |
| A field investigation of causal relations among cognitions, affect, intentions, and behavior RP Bagozzi Journal of marketing research 19 (4), 562-584, 1982 | 989 | 1982 |
| Theoretical concepts, measurements, and meaning RP Bagozzi, C Fornell A second generation of multivariate analysis 2 (2), 5-23, 1982 | 902 | 1982 |
| Principles of marketing management RP Bagozzi Science Research Associates, 1986 | 830 | 1986 |
| An examination of the validity of two models of attitude RP Bagozzi Multivariate behavioral research 16 (3), 323-359, 1981 | 652 | 1981 |
| The role of measurement in theory construction and hypothesis testing: toward a holistic model RP Bagozzi Conceptual and theoretical developments in marketing 15, 32, 1979 | 440 | 1979 |
| The construct validity of the tripartite classification of attitudes RP Bagozzi, AM Tybout, CS Craig, B Sternthal Journal of Marketing Research 16 (1), 88-95, 1979 | 436 | 1979 |
| The construct validity of the affective, behavioral, and cognitive components of attitude by analysis of covariance structures RP Bagozzi Multivariate Behavioral Research 13 (1), 9-31, 1978 | 414 | 1978 |
| Toward a formal theory of marketing exchanges RP Bagozzi Conceptual and theoretical developments in marketing, 431-447, 1979 | 372 | 1979 |
| Marketing-Management RP Bagozzi, JA Rosa, KS Celly, F Coronel Walter de Gruyter GmbH & Co KG, 2018 | 364 | 2018 |
| Canonical correlation analysis as a special case of a structural relations model RP Bagozzi, C Fornell, DF Larcker Multivariate Behavioral Research 16 (4), 437-454, 1981 | 282 | 1981 |
| The role of psychophysiology in consumer research RP Bagozzi Handbook of consumer behavior 4, 124-172, 1991 | 159 | 1991 |
| The dyadic paradigm with specific application toward industrial marketing TV Bonoma, R Bagozzi, G Zaltman Organizational buying behavior, 49-66, 1978 | 125 | 1978 |
| Philosophical and radical thought in marketing AF Firat, N Dholakia, RP Bagozzi (No Title), 1987 | 123 | 1987 |
| Advanced methods of marketing research C Fornell Blackwell, 1994 | 122 | 1994 |
| A prospectus for theory construction in marketing: Revisited and revised RP Bagozzi Die Kausalanalyse: Ein Instrument der empirischen betriebswirtschaftlichen …, 1998 | 76 | 1998 |
| Social contingencies in the attitude model: A test of certain interaction hypotheses RP Bagozzi, P Schnedlitz Social Psychology Quarterly, 366-373, 1985 | 75 | 1985 |
| The de-Americanization of marketing thought: In search of a universal basis N Dholakia, AF Firat, RP Bagozzi Theoretical developments in marketing, 25-29, 1980 | 66 | 1980 |
| Theoretical concepts, measurements and meaning A second generation of multivariate analysis, C RP Bagozzi, C Fornell Fornell, Editor, New York, 1982 | 55 | 1982 |
| Marketing at the societal level: theoretical issues and problems RP Bagozzi Macromarketing: Distributive Processes from a Societal Perspective, 6-51, 1977 | 52 | 1977 |
