| Empowerment of women in India: social, economic and political VS Ganesamurthy (No Title), 2008 | 35 | 2008 |
| Do advertisements for fast moving consumer goods create response among the consumers?-an analytical assessment with reference to India K Pongiannan, J Chinnasamy International journal of innovation, management and technology 5 (4), 249, 2014 | 23 | 2014 |
| An Exploratory Comparison On The Impact Of TV And Web Advertisements Towards The Buying Behaviour K Pongiannan European Journal of Business and Management 3 (4), 244-257, 2011 | 8 | 2011 |
| Relationship Between Brand Equity and Customer Retention-A Descriptive Study With Two-Wheeler Brands K Pongiannan, J Chinnasamy POSEIDON J Comm 3, 35-43, 2014 | 5 | 2014 |
| Comparative Analysis on Ethics in Advertising D Anbarason, DK Pongiannan International Journal of Multidisciplinary Research 2, 2012 | 5 | 2012 |
| Viewers' perception towards advertisements on TV media as a promotional Strategy in the current marketing scenario K Pongiannan Indian Journal of marketing 41 (4), 39-45, 2011 | 5 | 2011 |
| An investigation of environmental reporting in the oil and gas sector of Pakistan using Global Reporting Initiative’s guidelines M Khan, J Chinnasamy, S Dakhan, K Pongiannan Journal of Higher Education Service Science and Management (JoHESSM) 2 (2), 2019 | 4 | 2019 |
| Role of online advertising in digital era for business sustainability: a conceptual analysis K Pongiannan, J Chinnasamy Journal of Emerging Technologies and Innovative Research 6 (4), 566-568, 2019 | 2 | 2019 |
| RELATIONSHIP BETWEEN SOCIAL FACTORS AND THE FACTORS AFFECTING EFFECTIVENESS OF ADVERTISEMENTS IN PRINT AND ELECTRONIC MEDIA–AN ANALYTICAL STUDY K Pongiannan Ashok Yakkaldevi, 2013 | 2 | 2013 |
| Effectiveness of creativity and ITS Impact on The Value of TV Advertisements-A Descriptive Analysis K Pongiannan SMART Journal of Business Management Studies 8 (1), 11-20, 2012 | 2 | 2012 |
| Perception Towards Memorability of Advertisements on TV-A Descriptive Study K Pongiannan Indian Journal of Marketing 39 (9), 35-39, 2009 | 2 | 2009 |
| VIEWERS'PREFERENCES TOWARDS ADVERTISEMENTS IN REGIONAL LEVEL TV CHANNELS: AN ANALYTICAL STUDY K Pongiannan International Journal of Management Research and Reviews 2 (2), 236, 2012 | 1 | 2012 |
| General opinion about online advertisements among the teenagers–an empirical study K Pongiannan, J Chinnasamy, M Khan, SA Dakhan Global Journal for Research Analysis 8 (12), 139-143, 2019 | | 2019 |
| Preeminence and credibility of online advertisements–a behavioural analysis of young internet users K Pongiannan, J Chinnasamy, SA Dakhan Proceedings of 10th International Conference on Digital Strategies for …, 2019 | | 2019 |
| Online advertising for business sustainability in the digital era K Pongiannan, J Chinnasamy International Conference on Business Society & Sustainability: Recent Trends …, 2018 | | 2018 |
| Managerial Skill Gap-An Overview of Literature Review K Pongiannan, T Kiruthiga | | 2018 |
| TRUTHFULNESS CLAIMED IN NON-COMMERCIAL ADVERTISEMENTS P Viswanathan, K Pongiannan | | 2018 |
| Asian Journal of Interdisciplinary Research| Volume P Viswanathan, K Pongiannan Asian J. Interdiscip. Res 12 (19), 12, 2018 | | 2018 |
| Feasible Traits of TV and Web as Media for Advertisements and Their Influences on Buying Behavior–A Comparative Study on Indian Perspective K Pongiannan Proceedings of World Academy of Science, Engineering and Technology, 651, 2013 | | 2013 |
| An evocative appraisal of the Traits and values of Advertisements in TV and Web Media K Pongiannan SMART Journal of Business Management Studies 9 (1), 51-64, 2013 | | 2013 |