| Logistics service quality: a new way to loyalty I Gil Saura, D Servera Frances, G Berenguer Contri, M Fuentes Blasco Industrial management & data systems 108 (5), 650-668, 2008 | 442 | 2008 |
| The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy R Huerta-Álvarez, JJ Cambra-Fierro, M Fuentes-Blasco Journal of Destination Marketing & Management 16, 100413, 2020 | 229 | 2020 |
| Measuring the antecedents of e-loyalty and the effect of switching costs on website M Fuentes-Blasco, IG Saura, G Berenguer-Contri, B Moliner-Velazquez The Service Industries Journal 30 (11), 1837-1852, 2010 | 169 | 2010 |
| Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing M Fuentes-Blasco, B Moliner-Velázquez, D Servera-Francés, I Gil-Saura Journal of product & brand management 26 (6), 650-666, 2017 | 140 | 2017 |
| Social media communications and festival brand equity: Millennials vs Centennials MP Llopis-Amorós, I Gil-Saura, ME Ruiz-Molina, M Fuentes-Blasco Journal of Hospitality and Tourism Management 40, 134-144, 2019 | 129 | 2019 |
| Innovation as the key to gain performance from absorptive capacity and human capital M Pradana, A Pérez-Luño, M Fuentes-Blasco Technology analysis & strategic management 32 (7), 822-834, 2020 | 119 | 2020 |
| Engaging shoppers through mobile apps: the role of gamification F De Canio, M Fuentes-Blasco, E Martinelli International Journal of Retail & Distribution Management 49 (7), 919-940, 2021 | 117 | 2021 |
| Causes for complaining behaviour intentions: the moderator effect of previous customer experience of the restaurant B Moliner Velazquez, M Fuentes Blasco, I Gil Saura, G Berenguer Contrí Journal of Services Marketing 24 (7), 532-545, 2010 | 116 | 2010 |
| ICT adoption in hotels and electronic word-of-mouth BM Velázquez, MF Blasco, I Gil Saura Academia Revista Latinoamericana de Administración 28 (2), 227-250, 2015 | 91 | 2015 |
| Antecedents and consequences of logistics value: And empirical investigation in the Spanish market I Gil-Saura, D Servera-Francés, M Fuentes-Blasco Industrial Marketing Management 39 (3), 493-506, 2010 | 75 | 2010 |
| Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy JJ Cambra-Fierro, M Fuentes-Blasco, R Huerta-Álvarez, A Olavarría Service Business 15, 467-491, 2021 | 73 | 2021 |
| Effect of customer heterogeneity on the relationship satisfaction–loyalty M Fuentes-Blasco, B Moliner-Velázquez, I Gil-Saura Revista Española de Investigación de Marketing ESIC 18 (2), 78-92, 2014 | 64 | 2014 |
| Antecedents to complaint behaviour in the context of restaurant goers BM Velázquez, GB Contrí, IG Saura, MF Blasco Int. Rev. of Retail, Distribution and Consumer Research 16 (5), 493-517, 2006 | 64 | 2006 |
| I need to touch it to buy it! How haptic information influences consumer shopping behavior across channels F De Canio, M Fuentes-Blasco Journal of Retailing and Consumer Services 61, 102569, 2021 | 63 | 2021 |
| Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing M Fuentes-Blasco, B Moliner-Velázquez, I Gil-Saura Management Decision 55 (7), 1558-1577, 2017 | 55 | 2017 |
| La influencia de la calidad de servicio logístico en la lealtad. Un análisis del papel moderador de las TIC DS Francés, IG Saura, MF Blasco Investigaciones Europeas de Dirección y Economía de la Empresa 15 (3), 33-54, 2009 | 50 | 2009 |
| The role of ICT, eWOM and guest characteristics in loyalty B Moliner-Velázquez, M Fuentes-Blasco, I Gil-Saura Journal of Hospitality and Tourism Technology 10 (2), 153-168, 2019 | 49 | 2019 |
| Segmentando clientes a partir del valor del servicio. Una aproximación en el contexto de la relación entre empresas M González-Gallarza Cuadernos de Economía y Dirección de la Empresa 10 (31), 31-66, 2007 | 49 | 2007 |
| How does customer perception of salespeople influence the relationship? A study in an emerging economy L Arditto, JJ Cambra-Fierro, M Fuentes-Blasco, AO Jaraba, ... Journal of Retailing and Consumer Services 54, 101952, 2020 | 47 | 2020 |
| The influence of communication in destination imagery during COVID-19 J Cambra-Fierro, M Fuentes-Blasco, LX Gao, I Melero-Polo, A Trifu Journal of Retailing and Consumer Services 64, 102817, 2022 | 44 | 2022 |
Irene Gil-SauraProfessor of Marketing, University of Valencia, Spainuv.es üzerinde doğrulanmış e-posta adresine sahip
