| An analytical review of the factors stimulating smaller firms to export: Implications for policy‐makers LC Leonidou, CS Katsikeas, D Palihawadana, S Spyropoulou International Marketing Review 24 (6), 735-770, 2007 | 592 | 2007 |
| Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products D Skarmeas, CS Katsikeas, S Spyropoulou, E Salehi-Sangari Industrial Marketing Management 37 (1), 23-36, 2008 | 353 | 2008 |
| Drivers and performance outcomes of innovativeness: An empirical study LP Kyrgidou, S Spyropoulou British Journal of Management 24 (3), 281-298, 2013 | 294 | 2013 |
| Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance LC Leonidou, TA Fotiadis, P Christodoulides, S Spyropoulou, ... International Business Review 24 (5), 798-811, 2015 | 267 | 2015 |
| What I say about myself: Communication of brand personality by African countries LF Pitt, R Opoku, M Hultman, R Abratt, S Spyropoulou Tourism Management 28 (3), 835-844, 2007 | 264 | 2007 |
| Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda LF Pitt, M Parent, I Junglas, A Chan, S Spyropoulou The Journal of Strategic Information Systems 20 (1), 27-37, 2011 | 247 | 2011 |
| Sustainable export marketing strategy fit and performance A Zeriti, MJ Robson, S Spyropoulou, CN Leonidou Journal of International Marketing 22 (4), 44-66, 2014 | 193 | 2014 |
| Service employee burnout and engagement: the moderating role of power distance orientation S Auh, B Menguc, S Spyropoulou, F Wang Journal of the Academy of Marketing Science 44, 726-745, 2016 | 168 | 2016 |
| Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment S Spyropoulou, CS Katsikeas, D Skarmeas, NA Morgan Journal of the Academy of Marketing Science 46, 109-129, 2018 | 160 | 2018 |
| Behavioral attributes and performance in international strategic alliances: Review and future directions MJ Robson, D Skarmeas, S Spyropoulou International Marketing Review 23 (6), 585-609, 2006 | 160 | 2006 |
| Unpacking the relationship between sales control and salesperson performance: a regulatory fit perspective CS Katsikeas, S Auh, S Spyropoulou, B Menguc Journal of Marketing 82 (3), 45-69, 2018 | 115 | 2018 |
| The connection and disconnection between e-commerce businesses and their customers: Exploring the role of engagement, perceived usefulness, and perceived ease-of-use AR Ashraf, NT Thongpapanl, S Spyropoulou Electronic Commerce Research and Applications 20, 69-86, 2016 | 110 | 2016 |
| The role of corporate image in business-to-business export ventures: A resource-based approach S Spyropoulou, D Skarmeas, CS Katsikeas Industrial Marketing Management 39 (5), 752-760, 2010 | 99 | 2010 |
| Assessing the contribution of leading mainstream marketing journals to the international marketing discipline LC Leonidou, BR Barnes, S Spyropoulou, CS Katsikeas International Marketing Review 27 (5), 491-518, 2010 | 95 | 2010 |
| When and how does sales team conflict affect sales team performance? S Auh, S Spyropoulou, B Menguc, A Uslu Journal of the Academy of Marketing Science 42, 658-679, 2014 | 79 | 2014 |
| An examination of branding advantage in export ventures S Spyropoulou, D Skarmeas, CS Katsikeas European Journal of Marketing 45 (6), 910-935, 2011 | 67 | 2011 |
| Matching modes of export strategy development to different environmental conditions G Balabanis, S Spyropoulou British Journal of Management 18 (1), 45-62, 2007 | 51 | 2007 |
| Price as a variable in online consumer trade‐offs T Karlsson, C Kuttainen, L Pitt, S Spyropoulou Marketing Intelligence & Planning 23 (4), 350-358, 2005 | 44 | 2005 |
| Customer-based execution strategy in a global digital economy JA Petersen, BJW Paulich, F Khodakarami, S Spyropoulou, V Kumar International Journal of Research in Marketing 39 (2), 566-582, 2022 | 35 | 2022 |
| The power roots and drivers of infidelity in international business relationships LC Leonidou, B Aykol, S Spyropoulou, P Christodoulides Industrial Marketing Management 78, 198-212, 2019 | 35 | 2019 |
