| Perceptions and realities of male shopping behavior C Otnes, MA McGrath Journal of retailing 77 (1), 111-137, 2001 | 563 | 2001 |
| Toward an understanding of consumer ambivalence C Otnes, TM Lowrey, LJ Shrum Journal of consumer research 24 (1), 80-93, 1997 | 526 | 1997 |
| Gift receipt and the reformulation of interpersonal relationships JA Ruth, CC Otnes, FF Brunel Journal of consumer research 25 (4), 385-402, 1999 | 493 | 1999 |
| Linking thoughts to feelings: Investigating cognitive appraisals and consumption emotions in a mixed-emotions context JA Ruth, FF Brunel, CC Otnes Journal of the Academy of Marketing Science 30, 44-58, 2002 | 435 | 2002 |
| Cinderella dreams: The allure of the lavish wedding CC Otnes, E Pleck Univ of California Press, 2003 | 429 | 2003 |
| Unacquainted influencers: when strangers interact in the retail setting MA McGrath, C Otnes Journal of Business Research 32 (3), 261-272, 1995 | 418 | 1995 |
| Gift selection for easy and difficult recipients: a social roles interpretation C Otnes, TM Lowrey, YC Kim Journal of consumer research 20 (2), 229-244, 1993 | 389 | 1993 |
| Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards MR Nelson, CC Otnes Journal of Business Research 58 (1), 89-95, 2005 | 314 | 2005 |
| Consumers' perceptions of the dimensions of brand personality N Maehle, C Otnes, M Supphellen Journal of Consumer behaviour 10 (5), 290-303, 2011 | 297 | 2011 |
| Exploring consumer preferences for hedonic and utilitarian food attributes N Maehle, N Iversen, L Hem, C Otnes British Food Journal 117 (12), 3039-3063, 2015 | 205 | 2015 |
| Something old, something new: exploring the interaction between ritual and advertising C Otnes, LM Scott Journal of Advertising 25 (1), 33-50, 1996 | 204 | 1996 |
| Making magic consumption: A study of white-water river rafting EJ Arnould, LL Price, C Otnes Journal of contemporary ethnography 28 (1), 33-68, 1999 | 202 | 1999 |
| Social influences on dyadic giving over time: A taxonomy from the giver's perspective TM Lowrey, CC Otnes, JA Ruth Journal of Consumer Research 30 (4), 547-558, 2004 | 183 | 2004 |
| Understanding the “social gifts” of drinking rituals: An alternative framework for PSA developers D Treise, JM Wolburg, CC Otnes Journal of advertising 28 (2), 17-31, 1999 | 136 | 1999 |
| The language of marketplace rituals: Implications for customer experience management CC Otnes, BE Ilhan, A Kulkarni Journal of Retailing 88 (3), 367-383, 2012 | 132 | 2012 |
| Breaking new ground: Developing grounded theories in marketing and consumer behavior E Fischer, CC Otnes Handbook of qualitative research methods in marketing, 19-30, 2006 | 119 | 2006 |
| The stigma turbine: A theoretical framework for conceptualizing and contextualizing marketplace stigma AM Mirabito, CC Otnes, E Crosby, DB Wooten, JE Machin, C Pullig, ... Journal of Public Policy & Marketing 35 (2), 170-184, 2016 | 116 | 2016 |
| Pursuing parenthood: Integrating cultural and cognitive perspectives on persistent goal striving E Fischer, CC Otnes, L Tuncay Journal of Consumer Research 34 (4), 425-440, 2007 | 116 | 2007 |
| Gift giving: A research anthology C Otnes, RF Beltramini Popular Press, 1996 | 116 | 1996 |
| The use of persuasion management strategies by identity-vulnerable consumers: the case of urban heterosexual male shoppers L Tuncay, CC Otnes Journal of Retailing 84 (4), 487-499, 2008 | 110 | 2008 |
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