| Promoting environmental performance through green human resource management practices in higher education institutions: A moderated mediation model FG Gilal, Z Ashraf, NG Gilal, RG Gilal, NA Channa Corporate Social Responsibility and Environmental Management 26 (6), 1579-1590, 2019 | 533 | 2019 |
| Celebrity endorsement and brand passion among air travelers: Theory and evidence FG Gilal, J Paul, NG Gilal, RG Gilal International Journal of Hospitality Management 85, 102347, 2020 | 189 | 2020 |
| Towards a new model for green consumer behaviour: A self‐determination theory perspective FG Gilal, K Chandani, RG Gilal, NG Gilal, WG Gilal, NA Channa Sustainable Development 28 (4), 711-722, 2020 | 129 | 2020 |
| Integrating self-determined needs into the relationship among product design, willingness-to-pay a premium, and word-of-mouth: a cross-cultural gender-specific study FG Gilal, J Zhang, NG Gilal, RG Gilal Psychology research and behavior management, 227-241, 2018 | 93 | 2018 |
| Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective FG Gilal, J Zhang, RG Gilal, NG Gilal Review of Managerial Science 14, 87-113, 2020 | 86 | 2020 |
| Integrating intrinsic motivation into the relationship between product design and brand attachment: A cross-cultural investigation based on self-determination theory FG Gilal, J Zhang, RG Gilal, NG Gilal European Journal of International Management 14 (1), 1-27, 2020 | 86 | 2020 |
| Corporate social responsibility and brand passion among consumers: Theory and evidence FG Gilal, NA Channa, NG Gilal, RG Gilal, Z Gong, N Zhang Corporate Social Responsibility and Environmental Management 27 (5), 2275-2285, 2020 | 79 | 2020 |
| Linking self‐determined needs and word of mouth to consumer e‐waste disposal behaviour: A test of basic psychological needs theory FG Gilal, J Zhang, NG Gilal, RG Gilal Journal of Consumer Behaviour 18 (1), 12-24, 2019 | 78 | 2019 |
| Association between a teacher’s work passion and a student’s work passion: a moderated mediation model FG Gilal, NA Channa, NG Gilal, RG Gilal, SMM Shah Psychology Research and Behavior Management, 889-900, 2019 | 75 | 2019 |
| Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements NG Gilal, J Zhang, FG Gilal, RG Gilal Journal of brand management 27, 160-180, 2020 | 60 | 2020 |
| Strategic CSR‐brand fit and customers’ brand passion: Theoretical extension and analysis FG Gilal, J Paul, NG Gilal, RG Gilal Psychology & Marketing 38 (5), 759-773, 2021 | 58 | 2021 |
| Association between a parent’s brand passion and a child’s brand passion: a moderated moderated-mediation model FG Gilal, J Zhang, NG Gilal, RG Gilal Psychology Research and Behavior Management, 91-102, 2018 | 56 | 2018 |
| The role of organismic integration theory in marketing science: A systematic review and research agenda FG Gilal, J Paul, NG Gilal, RG Gilal European Management Journal 40 (2), 208-223, 2022 | 50 | 2022 |
| Antecedents of sustainable e-waste disposal behavior: the moderating role of gender M Fan, A Khalique, SA Qalati, FG Gillal, RG Gillal Environmental Science and Pollution Research 29 (14), 20878-20891, 2022 | 47 | 2022 |
| The ties that bind: do brand attachment and brand passion translate into consumer purchase intention? F Gilal, N Gilal, R Gilal, Z Gon, W Gilal, M Tunio Central European Management Journal 29, 14-38, 2021 | 46 | 2021 |
| Towards an integrated model for the transference of environmental responsibility FG Gilal, NG Gilal, NA Channa, RG Gilal, RG Gilal, MN Tunio Business strategy and the environment 29 (6), 2614-2623, 2020 | 45 | 2020 |
| Brand experience as a contemporary source of brand equity in 21st century: evidence from the Chinese consumer market S Xixiang, RG Gilal, FG Gilal Int J Educ Res 4 (9), 63-76, 2016 | 44 | 2016 |
| Consumer e‐waste disposal behaviour: A systematic review and research agenda FG Gilal, SMM Shah, S Adeel, RG Gilal, NG Gilal International Journal of Consumer Studies 46 (5), 1785-1803, 2022 | 41 | 2022 |
| The role of product design in shaping masstige brand passion: A masstige theory perspective FG Gilal, NG Gilal, S Shahid, RG Gilal, SMM Shah Journal of Business Research 152, 487-504, 2022 | 37 | 2022 |
| Intergenerational differences in fans' motivation to watch the T20 world cup: A generation cohort theory perspective FG Gilal, NG Gilal, B Tariq, RG Gilal, RG Gilal, Z Gong, NA Channa International Journal of Sports Marketing and Sponsorship 22 (2), 197-219, 2021 | 37 | 2021 |
