| Fundamentals of Sport Marketing B Pitts, D Stotlar Fitness Information Technology, 2002 | 987 | 2002 |
| Fundamentos de marketing esportivo BG Pitts, DK Stotlar Porte, 2002 | 378 | 2002 |
| Industry segmentation theory and the sport industry: Developing a sport industry segment model B Pitts, LW Fielding, LK Miller | 285 | 1994 |
| Sport Management at the Millennium: A Defining Moment. BG Pitts Journal of Sport Management 15 (1), 2001 | 252 | 2001 |
| An examination of the effects of time on sponsorship awareness levels. BG Pitts, J Slattery Sport Marketing Quarterly 13 (1), 2004 | 172 | 2004 |
| Sports tourism and niche markets: Identification and analysis of the growing lesbian and gay sports tourism industry BG Pitts Journal of Vacation Marketing 5 (1), 31-50, 1999 | 131 | 1999 |
| Research Methods in Sport Management M Li, B Pitts, J Quarterman Fitness Information Technology, 2008 | 119 | 2008 |
| Research Methods in Sport Management M Li, B Pitts, J Quarterman Fitness Information Technology, 2008 | 119 | 2008 |
| What little do we know: Content analysis of disability sport in sport management literature DR Shapiro, BG Pitts Journal of Sport Management 28 (6), 657-671, 2014 | 97 | 2014 |
| Examining the body of knowledge in sport management: A content analysis of the Journal of Sport Management B Pitts, PM Pedersen | 96 | 2005 |
| An analysis of sponsorship recall during Gay Games IV B Pitts | 89 | 1998 |
| Defining quality: Should educators in sport management programs be concerned about accreditation? LW Fielding, BG Pitts, LK Miller Journal of Sport Management 5 (1), 1-17, 1991 | 79 | 1991 |
| Definition, Evolution, and Curriculum: Sport Management B Parkhouse, B Pitts The Management of Sport: Its Foundation and Application., 2001 | 75 | 2001 |
| Research outlets in sport marketing: The need for increased specialization. DF Mahony, BG Pitts Journal of Sport Management 12, 259-272, 1998 | 60 | 1998 |
| Outlets in Sport Marketing: The Need for Increased Specialization DF Mahony, BG Pitts JSM 12 (4), 259-272, 1998 | 60* | 1998 |
| The vital factors for small and medium sized sport enterprise start-ups in sport business. SM Azimzadeh, M Ehsani, B Pitts, A Kordnaeij, H & Kozechian Asian Social Science Journal 9 (5), 243-253, 2013 | 51* | 2013 |
| Investigating the body of knowledge in sport management: A content analysis of the Sport Marketing Quarterly PM Pedersen, B Pitts | 48 | 2001 |
| Infusing disability sport into the sport management curriculum DR Shapiro, B Pitts, MA Hums, J Calloway | 40 | 2012 |
| Examining the body of knowledge in sport management: A preliminary descriptive study of current sport management textbooks BG Pitts, KE Danylchuk Sport Management Education Journal 1 (1), 40-52, 2007 | 39 | 2007 |
| Statistical data analysis techniques employed in Sport Marketing Quarterly: 1992 to 2004 J Quarterman, B Pitts, EN Jackson, K Kim, J Kim | 34 | 2005 |