| Emerging Technologies in the Global Textile Complex: Short Video Mobile Applications and Their Use in Marketing SL Hood, W Han, K Leonas International Textile and Apparel Association Annual Conference Proceedings …, 2022 | 3 | 2022 |
| Consumer coping during the COVID-19 pandemic: a perspective of fashion shopping W Han, J Li, Y Xu Journal of Fashion Marketing and Management: An International Journal 28 (6 …, 2024 | 2 | 2024 |
| Understanding consumer face mask consumption: a MaxDiff-based cluster analysis W Han, Y Xu, J Li The Journal of The Textile Institute 115 (10), 1854-1864, 2024 | 1 | 2024 |
| Consumer coping via fashion shopping during the COVID-19 pandemic: a Stimulus-Organism-Response (SOR) approach H Lee, Y Xu, W Han International Journal of Fashion Design, Technology and Education, 1-11, 2024 | 1 | 2024 |
| Chinese consumers’ adoption intention toward smart closet: a perspective of psychological needs and motivations W Han, Y Xu International Journal of Fashion Design, Technology and Education 17 (1), 86-96, 2024 | 1 | 2024 |
| Investigation of Chinese Consumers’ Adoption Intention toward E-Wardrobe: A Psychological Need and Motivational Approach W Han North Carolina State University, 2021 | 1 | 2021 |
| AI Aversion in Fashion Design: Reasons and Boundary Conditions W Han, Y Xu International Textile and Apparel Association Annual Conference Proceedings …, 2025 | | 2025 |
| Artificial Intelligence in Fashion Customization: Consumers’ Perceived Values and Barriers W Han, X Lou, Y Xu International Textile and Apparel Association Annual Conference Proceedings …, 2025 | | 2025 |
| Visual Cues, Brand Essence and Purchase Intention of Virtual Luxury NFTs: A Moderated Moderated Mediation (MMD) Model H Lee, Y Xu, W Han, X Lin International Textile and Apparel Association Annual Conference Proceedings …, 2025 | | 2025 |
| Impacts of the COVID-19 infodemic on emotions through cognitive appraisals W Han, H Lee, Y Xu, Y Cheng Online Information Review 48 (7), 1431-1450, 2024 | | 2024 |
| Information Overload and Information Distrust: How Does Information Environment Influence Consumer Well-being During the COVID-19 Pandemic W Han, H Lee, Y Xu, YA Cheng International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
| Transforming Consumer Experiences: Unveiling Sustainable Innovations from ITMA 2023 W Han Journal of Textile and Apparel, Technology and Management, 2023 | | 2023 |
| The Importance of Fashion Pop-up Store Format and Brand Type on Enhancing Consumers’ Brand Interest: The Moderating Role of Fashion Leadership W Han, G Kim, L Rothenberg International Textile and Apparel Association Annual Conference Proceedings …, 2022 | | 2022 |
| Coping During the COVID-19 Pandemic: A Perspective of Fashion Shopping W Han, J Li, Y Xu International Textile and Apparel Association Annual Conference Proceedings …, 2022 | | 2022 |
| Investigation of Chinese Consumers’ Adoption Intention Toward Smart Closet: A Perspective of Psychological Needs and Motivations W Han, Y Xu International Textile and Apparel Association Annual Conference Proceedings …, 2022 | | 2022 |