| Why the Bass model fits without decision variables FM Bass, TV Krishnan, DC Jain Marketing science 13 (3), 203-223, 1994 | 1349 | 1994 |
| Customer lifetime value research in marketing: A review and future directions D Jain, SS Singh Journal of interactive marketing 16 (2), 34-46, 2002 | 1037 | 2002 |
| Customer value assessment in business markets: A state-of-practice study JC Anderson, DC Jain, PK Chintagunta Journal of Business-to-business Marketing 1 (1), 3-29, 1992 | 865 | 1992 |
| Cross-national analysis of diffusion of consumer durable goods in Pacific Rim countries H Takada, D Jain Journal of Marketing 55 (2), 48-54, 1991 | 661 | 1991 |
| Investigating heterogeneity in brand preferences in logit models for panel data PK Chintagunta, DC Jain, NJ Vilcassim Journal of Marketing Research 28 (4), 417-428, 1991 | 487 | 1991 |
| Investigating household purchase timing decisions: A conditional hazard function approach DC Jain, NJ Vilcassim Marketing Science 10 (1), 1-23, 1991 | 445 | 1991 |
| Marketing moves: a new approach to profits, growth, and renewal P Kotler, D Jain, S Maesincee Harvard Business Press, 2002 | 443 | 2002 |
| Logit demand estimation under competitive pricing behavior: An equilibrium framework D Besanko, S Gupta, D Jain Management Science 44 (11-part-1), 1533-1547, 1998 | 425 | 1998 |
| Consumer choice process for experience goods: An econometric model and analysis R Neelamegham, D Jain Journal of marketing research 36 (3), 373-386, 1999 | 423 | 1999 |
| Effect of price on the demand for durables: Modeling, estimation, and findings DC Jain, RC Rao Journal of Business & Economic Statistics 8 (2), 163-170, 1990 | 401 | 1990 |
| Modeling the evolution of markets with indirect network externalities: An application to digital television S Gupta, DC Jain, MS Sawhney Marketing Science 18 (3), 396-416, 1999 | 370 | 1999 |
| Product‐line length as a competitive tool M Draganska, DC Jain Journal of Economics & Management Strategy 14 (1), 1-28, 2005 | 323 | 2005 |
| Optimal pricing strategy for new products TV Krishnan, FM Bass, DC Jain Management science 45 (12), 1650-1663, 1999 | 321 | 1999 |
| A random-coefficients logit brand-choice model applied to panel data DC Jain, NJ Vilcassim, PK Chintagunta Journal of Business & Economic Statistics 12 (3), 317-328, 1994 | 282 | 1994 |
| Customer lifetime value measurement S Borle, SS Singh, DC Jain Management science 54 (1), 100-112, 2008 | 275 | 2008 |
| Modeling purchase-timing and brand-switching behavior incorporating explanatory variables and unobserved heterogeneity NJ Vilcassim, DC Jain Journal of Marketing Research 28 (1), 29-41, 1991 | 270 | 1991 |
| An approach for determining optimal product sampling for the diffusion of a new product D Jain, V Mahajan, E Muller Journal of Product Innovation Management 12 (2), 124-135, 1995 | 250 | 1995 |
| Innovation diffusion in the presence of supply restrictions D Jain, V Mahajan, E Muller Marketing Science 10 (1), 83-90, 1991 | 250 | 1991 |
| A dynamic model of channel member strategies for marketing expenditures PK Chintagunta, D Jain Marketing Science 11 (2), 168-188, 1992 | 220 | 1992 |
| Consumer preferences and product-line pricing strategies: An empirical analysis M Draganska, DC Jain Marketing science 25 (2), 164-174, 2006 | 200 | 2006 |
