| Supporting the implementation of AI in business communication: the role of knowledge management L Iaia, C Nespoli, F Vicentini, M Pironti, C Genovino Journal of Knowledge Management 28 (1), 85-95, 2023 | 48 | 2023 |
| Digitalization as a driver of transformation towards sustainable performance in wine tourism–the Italian case G Festa, MT Cuomo, C Genovino, GM Alam, M Rossi British Food Journal 125 (9), 3456-3467, 2023 | 19 | 2023 |
| The impact of GDPR on brands responsibility: Between a “new normal” customer centricity and the risk of reputational damage MT Cuomo, C Genovino, F Ceruti, D Tortora Contemporary issues in branding, 58-71, 2019 | 6 | 2019 |
| Segmenting with big data analytics and Python: A quantitative exploratory analysis of household savings MT Cuomo, D Tortora, I Colosimo, LR Celsi, C Genovino, G Festa, ... Technological Forecasting and Social Change 191, 122431, 2023 | 5 | 2023 |
| Augmented reality and corporate brand identity: an opportunity for pioneer enterprises MT Cuomo, C Genovino, O Salmista, RM Caprino The Emerald Handbook of Multi-Stakeholder Communication: Emerging Issues for …, 2022 | 3 | 2022 |
| Climate change, environmental auditing, and corporate/brand strategy MT Cuomo, RM Caprino, C Genovino, D Tortora Sustainable Branding, 115-127, 2021 | 3 | 2021 |
| When opposites attract—Impact of cultural distance and polarised success in the future of economic unions MT Cuomo, C Genovino, G Metallo, G Festa Futures 153, 103223, 2023 | 2 | 2023 |
| Il ruolo della Banca nel processo di Innovazione del Modello di Business RM Caprino, C Genovino Esperienze d'impresa: 2, 2018, 69-105, 2018 | 2 | 2018 |
| Digital transformation and corporate branding: Opportunities and challenges for identity and reputation management C Genovino Digital Transformation and Corporate Branding, 19-48, 2023 | 1 | 2023 |
| Brand management in the age of social media through digital transformation O Salmista, C Genovino Digital Transformation and Corporate Branding, 62-80, 2023 | 1 | 2023 |
| Challenging foreign investments with digital transformation: a tribute to Yair Aharoni MT Cuomo, RM Caprino, O Salmista, C Genovino European Journal of International Management 20 (1), 89-108, 2023 | 1 | 2023 |
| Corporate brand identity: Virtual space MT Cuomo, C Genovino, D Tortora, A Giordano Building corporate identity, image and reputation in the digital era, 169-180, 2021 | 1 | 2021 |
| Boosting intellectual capital and digital maturity of SMEs: an investigation of enterprises in an Italian Southern tourist district D Tortora, C Genovino, F De Andreis, F Loia, MT Cuomo Journal of Intellectual Capital 25 (7), 176-198, 2024 | | 2024 |
| Digital strategic collaborations in agriculture: a novel asset for local identity enhancement toward Agrifood 5.0 MT Cuomo, C Genovino, F De Andreis, G Fauceglia, A Papa British Food Journal 126 (11), 3922-3952, 2024 | | 2024 |
| Corporate Brand Identity: Social Media Communication in the Transportation Industry MT Cuomo, F de Andreis, C Genovino, D Tortora Corporate Branding in Logistics and Transportation, 57-69, 2024 | | 2024 |
| Mixed reality–mainstream for the lasting competitiveness of companies C Genovino, PP Mauro, D Tortora Digital Transformation and Corporate Branding, 137-159, 2023 | | 2023 |
| Cultural heritage e territorio tra identità e reputazione C Genovino Phasar Edizioni, 2022 | | 2022 |
| Evoluzione nella corporate communication: Il phygital bancario C Genovino, I Cova, A Della Puca, F De Andreis Esperienze d'Impresa, 59-86, 2022 | | 2022 |
| Genovino C, Caprino RM, Salmista O.(2022) Internazionalizzazione e innovazione: Un sodalizio rinverdito nelle nuove catene globali del valore delle PMI Articolo in Rivista 2 … C Genovino, RM Caprino, O Salmista ESPERIENZE D'IMPRESA 2 (2/2020), 27-57, 2022 | | 2022 |
| Air transport brand new: experimental routes between Innovation, sustainability and new geography C Genovino, I Cova GEOPROGRESS JOURNAL, 20-33, 2022 | | 2022 |
Maria Teresa CUOMOFull Professor of Business Management Unisaunisa.it üzerinde doğrulanmış e-posta adresine sahip
