An information transfer model for integrating marketing and R&D personnel in new product development projects RK Moenaert, WE Souder Journal Of Product Innovation Management: An International Publication Of …, 1990 | 650 | 1990 |
The conceptualization and empirical validation of web site user satisfaction S Muylle, R Moenaert, M Despontin Information & management 41 (5), 543-560, 2004 | 639 | 2004 |
The adoption of information technology in the sales force N Schillewaert, MJ Ahearne, RT Frambach, RK Moenaert Industrial marketing management 34 (4), 323-336, 2005 | 558 | 2005 |
R&D-marketing integration mechanisms, communication flows, and innovation success RK Moenaert, WE Souder, A De Meyer, D Deschoolmeester Journal of Product Innovation Management 11 (1), 31-45, 1994 | 481 | 1994 |
R&D/marketing communication during the fuzzy front-end RK Moenaert, A De Meyer, WE Souder, D Deschoolmeester IEEE transactions on Engineering Management 42 (3), 243-258, 1995 | 452 | 1995 |
The effects of R&D team co-location on communication patterns among R&D, marketing, and manufacturing C Van den Bulte, RK Moenaert Management science 44 (11-part-2), S1-S18, 1998 | 412 | 1998 |
Integrating marketing and R&D project personnel within innovation projects: an information uncertainty model WE Souder, RK Moenaert Journal of Management studies 29 (4), 485-512, 1992 | 412 | 1992 |
Organizational antecedents to and consequences of service business orientations in manufacturing companies M Antioco, RK Moenaert, A Lindgreen, MGM Wetzels Journal of the Academy of Marketing Science 36, 337-358, 2008 | 401 | 2008 |
Communication flows in international product innovation teams RK Moenaert, F Caeldries, A Lievens, E Wauters Journal of Product Innovation Management: An International Publication of …, 2000 | 375 | 2000 |
Context and antecedents of information utility at the R&D/marketing interface RK Moenaert, WE Souder Management science 42 (11), 1592-1610, 1996 | 259 | 1996 |
The impact of new product launch strategies on competitive reaction in industrial markets M Debruyne, R Moenaertb, A Griffinc, S Hartd, EJ Hultinke, H Robben Journal of Product Innovation Management: An International Publication of …, 2002 | 242 | 2002 |
An analysis of the use of extrafunctional information by R&D and marketing personnel: review and model RK Moenaert, WE Souder Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1990 | 220 | 1990 |
Perspective: New service development: How the field developed, its current status and recommendations for moving the field forward WG Biemans, A Griffin, RK Moenaert Journal of product innovation management 33 (4), 382-397, 2016 | 212 | 2016 |
Linking communication to innovation success in the financial services industry: a case study analysis A Lievens, RK Moenaert, RS Jegers International Journal of Service Industry Management 10 (1), 23-48, 1999 | 183 | 1999 |
Communication flows during financial service innovation A Lievens, RK Moenaert European Journal of Marketing 34 (9/10), 1078-1110, 2000 | 173 | 2000 |
New service teams as information-processing systems: Reducing innovative uncertainty A Lievens, RK Moenaert Journal of Service Research 3 (1), 46-65, 2000 | 168 | 2000 |
Project team communication in financial service innovation A Lievens, RK Moenaert Journal of Management Studies 37 (5), 733-766, 2000 | 160 | 2000 |
Twenty Years of the Journal of Product Innovation Management: History, Participants, and Knowledge Stock and Flows W Biemans, A Griffin, R Moenaert Journal of Product Innovation Management 24 (3), 193-213, 2007 | 140 | 2007 |
Information styles of marketing and R&D personnel during technological product innovation projects RK Moenaert, D Deschoolmeester, A De Meyer, WE Souder R&D Management 22 (1), 021-040, 1992 | 98 | 1992 |
Architectural redesign, interpersonal communication, and learning in R&D RK Moenaert, F Caeldries Journal of Product Innovation Management 13 (4), 296-310, 1996 | 82 | 1996 |