| Mapping the influence of influencer marketing: a bibliometric analysis M Srivastava Marketing Intelligence & Planning 39 (7), 979-1003, 2021 | 72 | 2021 |
| India’s food system in the time of COVID-19 BV Abhishek, P Gupta, M Kaushik, A Kishore, R Kumar, A Sharma, ... Economic and political weekly 55 (15), 12-14, 2020 | 39 | 2020 |
| Adoption of sensor based communication for mobile marketing in India S Hemchand Journal of Indian Business Research 8 (1), 65-76, 2016 | 35 | 2016 |
| Role of haptic touch in shopping: Some methodological contributions S Abhishek, PK Sinha, N Vohra Decision 40, 153-163, 2013 | 23 | 2013 |
| Role of culture in celebrity endorsement: brand endorsement by celebrities in the Indian context Abhishek, A Sahay International Journal of Indian Culture and Business Management 13 (3), 394-413, 2016 | 19 | 2016 |
| Influence of media context on humorous advertising effectiveness K Khandeparkar Marketing Intelligence & Planning 35 (2), 259-276, 2017 | 17 | 2017 |
| Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): do they really go hand-in-hand? M Srivastava, S Abhishek, N Pandey Electronic Commerce Research, 1-69, 2023 | 15 | 2023 |
| Quality perceptions of private label brands conceptual framework and agenda for research A Koshy Indian Institute of Management 2008, 2-22, 2008 | 12 | 2008 |
| Patanjali Ayurved Limited: driving the ayurvedic food product market S Thomas, S Vatavwala Case studies in food retailing and distribution, 119-135, 2019 | 9 | 2019 |
| Private label brand choice dynamics Logit model involving demographic and psychographic variables B Abhishek Working Papers-IIM-A, 2011 | 7 | 2011 |
| Do time constraint and emergency purchase situation exert same influence on shopping? A study under haptic touch influence Abhishek Journal of retailing and consumer services 30, 242-251, 2016 | 4 | 2016 |
| Realigning business strategy to cater to customers with disability (CwD) in the Indian context Abhishek, R Saxena Vikalpa 40 (2), 121-131, 2015 | 4 | 2015 |
| The potential of mobile coupons: Current status and future promises N Mathen Indian Institute of Management, Ahmedabad, 2014 | 3 | 2014 |
| IndiaFirst Life insurance: planning next-level growth by corporate entrepreneurship AS Ghura, Abhishek Vision 26 (3), 395-401, 2022 | 2 | 2022 |
| Service Experience at Passport Seva Kendra R Saxena, S Popli, Abhishek Vikalpa 46 (4), 236-243, 2021 | 2 | 2021 |
| Strategic application of mobile couponing in Indian market Abhishek, N Titus Strategic Marketing Issues in Emerging Markets, 139-150, 2018 | 2 | 2018 |
| Online Promotions: Exploring the emerging opportunity in Indian market N Mathen Indian Institute of Management, Ahmedabad, 2014 | 2 | 2014 |
| Neons Fashion LLP (A): A Small Seller on the Amazon Marketplace S Mukherjee, S Balasubramani Indian Institute of Management Ahmedabad, 1-21, 2023 | 1 | 2023 |
| Roadblock Advertising In the Digital Context: Does Paying to Limit Competing Messages Pay Off? B Parida, CR Taylor, Abhishek Journal of Advertising Research 62 (3), 271-288, 2022 | 1 | 2022 |
| Green advertising: the progress of three decades (1991-2020) A Abhishek, B Sindhav, J Holland, PT Adidam Mountain Plains Journal of Business and Technology 23 (1), 6, 2022 | 1 | 2022 |
