Kamu erişimi zorunlu olan makaleler - Miguel A. Rodríguez-MolinaDaha fazla bilgi edinin
Hiçbir yerde sunulmuyor: 14
The contribution of website design to the generation of tourist destination image: The moderating effect of involvement
MA Rodríguez-Molina, DM Frías-Jamilena, JA Castañeda-García
Tourism management 47, 303-317, 2015
Zorunlu olanlar: Government of Spain
The perceived value of the rural tourism stay and its effect on rural tourist behaviour
AIP Peña, DMF Jamilena, MÁR Molina
Journal of Sustainable Tourism 20 (8), 1045-1065, 2012
Zorunlu olanlar: Government of Spain
The effect of value-creation on consumer-based destination brand equity
DM Frías Jamilena, AI Polo Pena, MA Rodriguez Molina
Journal of Travel Research 56 (8), 1011-1031, 2017
Zorunlu olanlar: Government of Spain
Antecedents of loyalty toward rural hospitality enterprises: The moderating effect of the customer's previous experience
AIP Peña, DMF Jamilena, MÁR Molina
International Journal of Hospitality Management 34, 127-137, 2013
Zorunlu olanlar: Government of Spain
Destination brand equity-formation: Positioning by tourism type and message consistency
MA Rodríguez-Molina, DM Frías-Jamilena, S Del Barrio-García, ...
Journal of Destination Marketing & Management 12, 114-124, 2019
Zorunlu olanlar: Government of Spain
Value co-creation via information and communications technology
AI Polo Peña, DM Frías Jamilena, MÁ Rodríguez Molina
The Service Industries Journal 34 (13), 1043-1059, 2014
Zorunlu olanlar: Government of Spain
Validation of cognitive image dimensions for rural tourist destinations: A contribution to the management of rural tourist destinations
AIP Peña, DMF Jamilena, MÁR Molina
Journal of Vacation Marketing 18 (4), 261-273, 2012
Zorunlu olanlar: Government of Spain
Market orientation as a strategy for the rural tourism sector: Its effect on tourist behavior and the performance of enterprises
AI Polo Pena, DM Frias Jamilena, MA Rodriguez Molina
Journal of Travel Research 52 (2), 225-239, 2013
Zorunlu olanlar: Government of Spain
Online marketing strategy and market segmentation in the Spanish rural accommodation sector
AI Polo Peña, DM Frías Jamilena, MÁ Rodríguez Molina, JM Rey Pino
Journal of Travel Research 55 (3), 362-379, 2016
Zorunlu olanlar: Government of Spain
The effects of perceived value on loyalty: the moderating effect of market orientation adoption
AI Polo Peña, DM Frias Jamilena, MA Rodriguez Molina
Service Business 11, 93-116, 2017
Zorunlu olanlar: Government of Spain
Market orientation adoption among rural tourism enterprises: The effect of the location and characteristics of the firm
AI Polo Pena, J Chica Olmo, DM Frias Jamilena, MA Rodriguez Molina
International journal of tourism research 17 (1), 54-65, 2015
Zorunlu olanlar: Government of Spain
The effect of a destination branding strategy for rural tourism on the perceived value of the conservation of the indigenous resources of the rural tourism destination: the …
AI Polo Pena, DM Frias Jamilena, MA Rodriguez Molina
Current Issues in Tourism 16 (2), 129-147, 2013
Zorunlu olanlar: Government of Spain
Rural lodging establishments: effects of location and internal resources and characteristics on room rates
AIP Peña, DMF Jamilena, MÁR Molina, JC Olmo
Tourism Geographies 17 (1), 91-111, 2015
Zorunlu olanlar: Government of Spain
Forecasting a post-COVID-19 economic crisis using fuzzy cognitive maps: A Spanish tourism-sector perspective
J Vena-Oya, JA Castañeda-García, MÁ Rodríguez-Molina
Current Issues in Tourism 25 (13), 2048-2062, 2022
Zorunlu olanlar: Government of Spain
Bir yerde sunuluyor: 9
Impact of market orientation and ICT on the performance of rural smaller service enterprises
AI Polo Peña, DM Frías Jamilena, MA Rodriguez Molina
Journal of Small Business Management 49 (3), 331-360, 2011
Zorunlu olanlar: Government of Spain
Validation of a market orientation adoption scale in rural tourism enterprises. Relationship between the characteristics of the enterprise and extent of market orientation adoption
AIP Peña, DMF Jamilena, MÁR Molina
International Journal of Hospitality Management 31 (1), 139-151, 2012
Zorunlu olanlar: Government of Spain
The effect of message consistency and destination-positioning brand strategy type on consumer-based destination brand equity
JA Castañeda-García, DM Frías-Jamilena, S Del Barrio-García, ...
Journal of Travel Research 59 (8), 1447-1463, 2020
Zorunlu olanlar: Government of Spain
Online Marketing Effectiveness-the influence of information load and digital literacy, a cross-country comparison
JA Castañeda, DM Frías-Jamilena, MA Rodríguez-Molina, A Jones
Electronic Markets 30, 759-773, 2020
Zorunlu olanlar: Government of Spain
The impact of destination-brand social media content on consumer online brand-related activities (COBRAs)
FO Grosso, MÁ Rodriguez-Molina, JA Castañeda-Garcia
Tourism Management Perspectives 51, 101239, 2024
Zorunlu olanlar: Government of Spain
Determinants of the likelihood of tourist spending in cultural micro-destinations: Type, timing, and distance of the activity as predictors
J Vena-Oya, JA Castañeda-García, MÁ Rodríguez-Molina
SAGE Open 12 (3), 21582440221125422, 2022
Zorunlu olanlar: Government of Spain
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