| Study of online shopping behavior and its impact on online deal websites NV Sharma, V Khattri Asian Journal of Management Research 3 (2), 394-405, 2013 | 41 | 2013 |
| Brand image mapping: A study on bathing soaps JK Das, O Prakash, V Khattri Global Business Review 17 (4), 870-885, 2016 | 27 | 2016 |
| Brand personality mapping: A study on colas JK Das, O Prakash, V Khattri Asian Journal of Management Research 3 (1), 193-200, 2012 | 19 | 2012 |
| Social media influencer endorsement: how attitude towards endorsement affects brand attitude LS Rayasam, V Khattri International Journal of Online Marketing (IJOM) 12 (1), 1-14, 2022 | 15 | 2022 |
| Impact of Social Media on Consumer Attitude and Purchase Decision in Travel and Tourism Industry N Singhal, V Khattri International Journal of Management, IT & Engineering 8 (Issue 5), 151-162, 2018 | 12 | 2018 |
| Marketers in Kids' Gloves. V Khattri BVIMR Management Edge 4 (2), 2011 | 9 | 2011 |
| Moderating role of brand trust on offline vs online shoppers and its impact on cognitive dissonance VS Tomar, RS Tomar, V Khattri Indian Journal of Marketing 50 (8-9), 66-79, 2020 | 7 | 2020 |
| Impact of Cosmetic Advertisements on Women V Khattri Comprehensive Advanced Specific Summarised Studies, Addendum 7 3 (1), 305-330, 2019 | 4 | 2019 |
| Comparative Vs Non Comparative Advertising: Examining its Impact and Purchase Intentions V Khattri, T Tewary Pacific Business Review International 10 (12), 51-60, 2018 | 3 | 2018 |
| Internet Usage and Its Impact on Perception towards Online Shopping VS Tomar, V Khattri Pacific Business Review International 11 (6), 47-60, 2019 | 2 | 2019 |
| Impact of Environmental Awareness of the Purchase of Green Products S Agarwal, V Khattri Effulgence 16 ((Special Issue), January-June 2018), 1-11, 2018 | 2 | 2018 |
| Role of Semiotics in Interpreting Brand Elements V Khattri, O Prakash Amity Business Review 17 (2), 2016 | 2 | 2016 |
| Sales Forecast for the Indian Tractor Industry for the FY 2012-13. NV Sharma, V Khattri IUP Journal of Marketing Management 12 (2), 2013 | 2 | 2013 |
| Evaluation of the scope and influencers’ of social media marketing. V Khattri, NV Sharma Asian Journal of Management Research 4 (1), 92-104, 2013 | 2 | 2013 |
| A Cultural Analysis of American & Indian Advertisements S Bansal, V Khattri ACCMAN Journal of Management 2 (1), 1-12, 2010 | 2 | 2010 |
| Does Greenwashing Build Green Brand Associations? Evidence from the Indian Packaged Food Market V Khattri, VS Tomar Indian Journal of Marketing 54 (2), 27-43, 2024 | 1 | 2024 |
| “They don't just cater, they care”–a case on Sakthi's Kitchen Pvt Ltd V Manikandan, G Swaminathan, V Khattri Emerald Emerging Markets Case Studies 2 (1), 1-9, 2012 | 1 | 2012 |
| Elevating User Experiences: Introducing Multiexperience Framework S Dua, S Jain, V Khattri | | 2024 |
| A Case Study on ABC Pvt. Ltd. S Saxena, V Khattri Management in Action, 147-157, 2023 | | 2023 |
| Determinants of Environmentally Concerned Consumer Behaviour for FMCG Products V Khattri, M Singhal Pacific Business Review International 15 (4), 90-103, 2022 | | 2022 |
