Playful mobilities in the Global South: A study of Pokémon Go play in Rio de Janeiro and Nairobi A de Souza e Silva, R Glover-Rijkse, A Njathi, D de Cunto Bueno New Media & Society 25 (5), 963-979, 2023 | 16 | 2023 |
Exploring the material conditions of Pokémon Go play in Rio de Janeiro and Nairobi A de Souza e Silva, R Glover-Rijkse, A Njathi, D de Cunto Bueno Information, Communication & Society 24 (6), 813-829, 2021 | 6 | 2021 |
The effects of mobile lending apps on bottom of the pyramid consumers in Kenya: A case of Tala FinTech Company A Njathi Journal of African Interdisciplinary Studies 3 (8), 112-126, 2019 | 5 | 2019 |
The glitz and glamour platform economy: Issues for Instagram monetization for influencers in Nairobi, Kenya AW Njathi North Carolina State University, 2023 | 4 | 2023 |
Pandemics and Resilience: Lessons we should have learned from Zika DM Berube Springer International Publishing, 2023 | 3 | 2023 |
Re-contextualizing audiences: New conceptualizations of user interactions in product documentation spaces N Ranade North Carolina State University, 2021 | 2 | 2021 |
Digital Public Relations and Marketing Communication Trends in Africa AW Njathi, B Watkins Routledge, 2024 | 1 | 2024 |
Digital Ecosystem in Africa: Unfolding Regulatory Practices, Gaps, and Trends AW Njathi, G Mutung'u, Y Ajibola Digital Public Relations and Marketing Communication Trends in Africa, 172-192, 2024 | 1 | 2024 |
Kenyan international student’s experiential reflections on the impact of COVID-19 pandemic P Sayo, A Njathi, JP Rotich, PO Mose Kenya Studies Review 8 (2), 111-122, 2020 | 1 | 2020 |
Trends in Public Relations and Marketing Research in Africa B Watkins, AW Njathi Digital Public Relations and Marketing Communication Trends in Africa, 193-204, 2024 | | 2024 |
Twitter (X) Activism and Crisis Management: A Case Study of KFC Kenya Franchise AW Njathi, E Wamanji Digital Public Relations and Marketing Communication Trends in Africa, 68-88, 2024 | | 2024 |
Agriculture and Nanotechnology: National Infrastructure Readiness. 1 D Berube, B Whitley, AW Njathi, J Jones, M Cuchiara, F Olatunde | | 2024 |
Earning a Living on Instagram in Kenya AW Njathi The Platform Livelihoods Project, 202-218, 2024 | | 2024 |
Data Protection in Africa Policy Gaps and Recommendations GDCISEE Fellows) Global Digital Compact Input Submission (E4E Fellows), 2023 | | 2023 |
A Digital Patriarchal Bargain: Violence Against Women in Kenya AW Njathi, R Wambui Feminist Perspectives on Social Media Governance, 110- 124, 2023 | | 2023 |
We must assess place of women creatives in the digital space AW Njathi, R Wambui The Standard Newspaper, 2022 | | 2022 |
Kenya's hammer blow to loan apps long overdue A Njathi Business Daily, 2022 | | 2022 |
Does Africa really need the Internet? AW Njathi, E Tsema The Cable, 2021 | | 2021 |
Pondering African Futures Spring 2021 Research Conference Presented by The Center for African Studies at The University of Pittsburgh C Brodie | | 2021 |
Research Perspectives on Social Media Influencers and Their Followers KS Burns, JA Boudreaux, NJ Curtin, K Freberg, M Friedman, EB Jones, ... Rowman & Littlefield, 2021 | | 2021 |