| The need for strategic flexibility DA Aaker, B Mascarenhas The Journal of Business Strategy 5 (2), 74, 1984 | 775 | 1984 |
| Mobility barriers and strategic groups B Mascarenhas, DA Aaker Strategic Management Journal, 475-485, 1989 | 429 | 1989 |
| Strategic group dynamics B Mascarenhas Academy of Management Journal 32 (2), 333-352, 1989 | 269 | 1989 |
| Dynamics of core competencies in leading multinational companies B Mascarenhas, A Baveja, M Jamil California Management Review 40 (4), 117-132, 1998 | 252 | 1998 |
| Order of entry and performance in international markets B Mascarenhas Strategic management journal 13 (7), 499-510, 1992 | 251 | 1992 |
| Coping with uncertainty in international business B Mascarenhas Journal of International Business Studies 13, 87-98, 1982 | 242 | 1982 |
| Strategy over the business cycle B Mascarenhas, DA Aaker Strategic Management Journal 10 (3), 199-210, 1989 | 237 | 1989 |
| International strategies of non-dominant firms B Mascarenhas Journal of International business studies 17, 1-25, 1986 | 142 | 1986 |
| Research notes and communications first‐mover effects in multiple dynamic markets B Mascarenhas Strategic Management Journal 13 (3), 237-243, 1992 | 133 | 1992 |
| Domains of state-owned, privately held, and publicly traded firms in international competition B Mascarenhas Administrative Science Quarterly, 582-597, 1989 | 130 | 1989 |
| The coordination of manufacturing interdependence in multinational companies B Mascarenhas Journal of International Business Studies 15, 91-106, 1984 | 124 | 1984 |
| The order and size of entry into international markets B Mascarenhas Journal of Business Venturing 12 (4), 287-299, 1997 | 96 | 1997 |
| Five strategies for rapid firm growth and how to implement them B Mascarenhas, A Kumaraswamy, D Day, A Baveja Managerial and Decision Economics 23 (4‐5), 317-330, 2002 | 59 | 2002 |
| The founding of specialist firms in a global fragmenting industry B Mascarenhas Journal of International Business Studies 27 (1), 27-42, 1996 | 37 | 1996 |
| Flexibility: Its relationship to environmental dynamism and complexity B Mascarenhas International Studies of Management & Organization 14 (4), 107-124, 1984 | 35 | 1984 |
| Develop and nurture an international alliance capability B Mascarenhas, MP Koza Thunderbird International Business Review 50 (2), 121-128, 2008 | 30 | 2008 |
| The strategies of small and large international specialists B Mascarenhas Journal of World Business 34 (3), 252-266, 1999 | 30 | 1999 |
| The emerging CEO agenda B Mascarenhas Journal of International Management 15 (3), 245-250, 2009 | 29 | 2009 |
| Country-Risk Assessment System in Banks: Patterns and Performance B Mascarenhas, O Christian Sand Journal of International Business Studies 16, 19-35, 1985 | 23 | 1985 |
| Adoption, discontinuation and retention of a capital good innovation B Mascarenhas Journal of Management Studies 28 (1), 91-101, 1991 | 21 | 1991 |
Alok BavejaProfessor of Supply Chain Management, Rutgers University, New Brunswick, NJrutgers.edu üzerinde doğrulanmış e-posta adresine sahip