Barak Libai

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Medförfattare

Eitan MullerProfessor of Marketing, Stern School of Business, New York UniversityVerifierad e-postadress på stern.nyu.edu
Jacob GoldenbergInterdisciplinary Center Hertzelia, Visiting Professor Columbia UniversityVerifierad e-postadress på idc.ac.il
Renana PeresProfessor of Marketing, The Hebrew UniversityVerifierad e-postadress på huji.ac.il
Michael HaenleinProfessor of Marketing, ESCP Business School and University of Liverpool Management SchoolVerifierad e-postadress på escp.eu
Katherine LemonProfessor of Marketing, Boston CollegeVerifierad e-postadress på bc.edu
Gil AppelThe George Washington UniversityVerifierad e-postadress på gwu.edu
Eitan gerstnerProfessor Emeritus of Management, Technion, IsraelVerifierad e-postadress på technion.ac.il
Dina MayzlinUSC Marshall School of BusinessVerifierad e-postadress på marshall.usc.edu
Gal Oestreicher-SingerThe Coller School of Management, Tel Aviv UniversityVerifierad e-postadress på tau.ac.il
Eyal BiyalogorskyArison school of BusinessVerifierad e-postadress på idc.ac.il
Sorin SolomonProfessor of Physics , Hebrew University of JerusalemVerifierad e-postadress på cc.huji.ac.il
Sarit MoldovanDepartment of Management and Economics, The Open University of IsraelVerifierad e-postadress på openu.ac.il
Yakov BartNortheastern UniversityVerifierad e-postadress på northeastern.edu
Hans RisseladaAssociate Professor at the University of GroningenVerifierad e-postadress på rug.nl
Oliver GötzProfessor für internationales B-to-B Marketing und Sales Management, ESB Business School, ReutlingenVerifierad e-postadress på reutlingen-university.de
Andrew T. StephenL'Oréal Professor of Marketing, Saïd Business School, University of OxfordVerifierad e-postadress på sbs.ox.ac.uk
Ruth N. BoltonArizona State UniversityVerifierad e-postadress på asu.edu
Ko de RuyterKing's College, King's Business School, London, United KingdomVerifierad e-postadress på kcl.ac.uk
Irit NitzanTel-Aviv University, IsraelVerifierad e-postadress på tauex.tau.ac.il
Sanjiv DasSanta Clara UniversityVerifierad e-postadress på scu.edu

Följ

Barak Libai

Marketing Professor, Reichman University (formally IDC), Herzliya , Israel

Verifierad e-postadress på idc.ac.il - Startsida

Marketing Word of mouth Diffusion of Innovations Customer Profitability


Titel Sortera efter citat Sortera efter år Sortera efter titel	Citeras av Citeras av	År
Talk of the network: A complex systems look at the underlying process of word-of-mouth J Goldenberg, B Libai, E Muller Marketing letters 12, 211-223, 2001	3057	2001
Customer-to-customer interactions: broadening the scope of word of mouth research B Libai, R Bolton, MS Bügel, K De Ruyter, O Götz, H Risselada, ... Journal of service research 13 (3), 267-282, 2010	1077	2010
The firm's management of social interactions D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ... Marketing letters 16, 415-428, 2005	1001	2005
Using complex systems analysis to advance marketing theory development: Modeling heterogeneity effects on new product growth through stochastic cellular automata J Goldenberg, B Libai, E Muller Academy of Marketing Science Review 9 (3), 1-18, 2001	652	2001
Customer referral management: Optimal reward programs E Biyalogorsky, E Gerstner, B Libai Marketing Science 20 (1), 82-95, 2001	510	2001
Social effects on customer retention I Nitzan, B Libai Journal of marketing 75 (6), 24-38, 2011	471	2011
Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion B Libai, E Muller, R Peres Journal of marketing research 50 (2), 161-176, 2013	450*	2013
What is the true value of a lost customer? JE Hogan, KN Lemon, B Libai Journal of Service Research 5 (3), 196-208, 2003	450	2003
Quantifying the ripple: Word-of-mouth and advertising effectiveness JE Hogan, KN Lemon, B Libai Journal of Advertising Research 44 (3), 271-280, 2004	448	2004
Brave new world? On AI and the management of customer relationships B Libai, Y Bart, S Gensler, CF Hofacker, A Kaplan, K Kötterheinrich, ... Journal of Interactive Marketing 51 (1), 44-56, 2020	403	2020
The chilling effects of network externalities J Goldenberg, B Libai, E Muller International Journal of Research in Marketing 27 (1), 4-15, 2010	381	2010
Riding the saddle: How cross-market communications can create a major slump in sales J Goldenberg, B Libai, E Muller Journal of Marketing 66 (2), 1-16, 2002	372	2002
In pursuit of enhanced customer retention management: Review, key issues, and future directions E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ... Customer Needs and Solutions 5, 65-81, 2018	318	2018
The NPV of bad news J Goldenberg, B Libai, S Moldovan, E Muller International Journal of Research in Marketing 24 (3), 186-200, 2007	318	2007
From density to destiny: Using spatial dimension of sales data for early prediction of new product success T Garber, J Goldenberg, B Libai, E Muller Marketing Science 23 (3), 419-428, 2004	272	2004
The diffusion of services B Libai, E Muller, R Peres Journal of marketing research 46 (2), 163-175, 2009	229	2009
Marketing percolation J Goldenberg, B Libai, S Solomon, N Jan, D Stauffer Physica A: statistical mechanics and its applications 284 (1-4), 335-347, 2000	207	2000
Setting referral fees in affiliate marketing B Libai, E Biyalogorsky, E Gerstner Journal of Service Research 5 (4), 303-315, 2003	167	2003
Toward an individual customer profitability model: A segment-based approach B Libai, D Narayandas, C Humby Journal of service Research 5 (1), 69-76, 2002	164	2002
Targeting revenue leaders for a new product M Haenlein, B Libai Journal of marketing 77 (3), 65-80, 2013	154	2013

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