Hilke Plassmann

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PD Dr. med. Wolfram SchwindtOberarzt mit Schwerpunkt Neuroradiologie, Institut für Klinische Radiologie, UniversitätsklinikumVerifierad e-postadress på ukmuenster.de
Antonio RangelBing Professor of Neuroscience, Behavioral Biology and Economics, CaltechVerifierad e-postadress på hss.caltech.edu
John P. O'DohertyFletcher Jones Professor of Decison Neuroscience, California Institute of TechnologyVerifierad e-postadress på caltech.edu
Bernd WeberDean, Faculty of Medicine, University of BonnVerifierad e-postadress på ukb.uni-bonn.de
Carolyn YoonWilbur K. Pierpont Professor of Management, Ross School of Business, Univ of MichiganVerifierad e-postadress på umich.edu
baba shivProfessor of Marketing, Stanford UniversityVerifierad e-postadress på stanford.edu
Joerg NiessingAffiliate Professor of Marketing; INSEADVerifierad e-postadress på insead.edu
Scott HuettelDuke UniversityVerifierad e-postadress på duke.edu
Thomas Zoëga RamsøyNeurons Inc & Singularity UniversityVerifierad e-postadress på neuronsinc.com
Colin CamererRobert Kirby Professor of Behavioral EconomicsVerifierad e-postadress på hss.caltech.edu
Cendri HutchersonUniversity of TorontoVerifierad e-postadress på utoronto.ca
Joe KableBaird Term Professor of PsychologyVerifierad e-postadress på psych.upenn.edu
Heiner EvanschitzkyAlliance Manchester Business School, The University of ManchesterVerifierad e-postadress på manchester.ac.uk
Uma R. KarmarkarGPS/Rady, UCSDVerifierad e-postadress på ucsd.edu
Neil HalelamienVerifierad e-postadress på caltech.edu
Vinod VenkatramanFox School of Business, Temple UniversityVerifierad e-postadress på temple.edu
Anita TuscheQueen's University, Ontario, CanadaVerifierad e-postadress på queensu.ca
Nina MažarProfessor, Boston University, Questrom School of BusinessVerifierad e-postadress på bu.edu
Michael Louis PlattProfessor Neuroscience, Psychology, and Marketing, University of PennsylvaniaVerifierad e-postadress på pennmedicine.upenn.edu
Vasilisa SkvortsovaUCLVerifierad e-postadress på ucl.ac.uk

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Hilke Plassmann

INSEAD Chaired Professor of Decision Neuroscience

Verifierad e-postadress på insead.edu - Startsida

Judgement and Decision Making Decision Neuroscience Health Marketing


Titel Sortera efter citat Sortera efter år Sortera efter titel	Citeras av Citeras av	År
Marketing actions can modulate neural representations of experienced pleasantness H Plassmann, J O'doherty, B Shiv, A Rangel Proceedings of the national academy of sciences 105 (3), 1050-1054, 2008	1605	2008
Orbitofrontal cortex encodes willingness to pay in everyday economic transactions H Plassmann, J O'doherty, A Rangel Journal of neuroscience 27 (37), 9984-9988, 2007	1188	2007
The relative strength of affective commitment in securing loyalty in service relationships H Evanschitzky, GR Iyer, H Plassmann, J Niessing, H Meffert Journal of business research 59 (12), 1207-1213, 2006	944	2006
Branding the brain: A critical review and outlook H Plassmann, TZ Ramsøy, M Milosavljevic Journal of consumer psychology 22 (1), 18-36, 2012	818	2012
Consumer neuroscience: applications, challenges, and possible solutions H Plassmann, V Venkatraman, S Huettel, C Yoon Journal of marketing research 52 (4), 427-435, 2015	581	2015
NeuroEconomics: An overview from an economic perspective P Kenning, H Plassmann Brain research bulletin 67 (5), 343-354, 2005	556	2005
Nonlinear responses within the medial prefrontal cortex reveal when specific implicit information influences economic decision making M Deppe, W Schwindt, H Kugel, H Plassmann, P Kenning Journal of neuroimaging 15 (2), 171-182, 2005	513	2005
Appetitive and aversive goal values are encoded in the medial orbitofrontal cortex at the time of decision making H Plassmann, JP O'Doherty, A Rangel Journal of neuroscience 30 (32), 10799-10808, 2010	427	2010
Dissociating valuation and saliency signals during decision-making A Litt, H Plassmann, B Shiv, A Rangel Cerebral cortex 21 (1), 95-102, 2011	310	2011
Applications of functional magnetic resonance imaging for market research P Kenning, H Plassmann, D Ahlert Qualitative Market Research: An International Journal 10 (2), 135-152, 2007	304	2007
What can advertisers learn from neuroscience? H Plassmann, T Ambler, S Braeutigam, P Kenning International Journal of Advertising 26 (2), 151-175, 2007	300	2007
Cognitive regulation during decision making shifts behavioral control between ventromedial and dorsolateral prefrontal value systems CA Hutcherson, H Plassmann, JJ Gross, A Rangel Journal of Neuroscience 32 (39), 13543-13554, 2012	281	2012
Decision neuroscience and consumer decision making C Yoon, R Gonzalez, A Bechara, GS Berns, AA Dagher, L Dubé, ... Marketing letters 23, 473-485, 2012	229	2012
Evidence for a neural correlate of a framing effect: Bias-specific activity in the ventromedial prefrontal cortex during credibility judgments M Deppe, W Schwindt, J Kraemer, H Kugel, H Plassmann, P Kenning, ... Brain research bulletin 67 (5), 413-421, 2005	209	2005
Repetitive transcranial magnetic stimulation over the right dorsolateral prefrontal cortex decreases valuations during food choices M Camus, N Halelamien, H Plassmann, S Shimojo, J O’Doherty, ... European Journal of Neuroscience 30 (10), 1980-1988, 2009	202	2009
Consumer neuroscience: Past, present, and future UR Karmarkar, H Plassmann Organizational Research Methods 22 (1), 174-195, 2019	166	2019
Individual differences in marketing placebo effects: Evidence from brain imaging and behavioral experiments H Plassmann, B Weber Journal of Marketing Research 52 (4), 493-510, 2015	153	2015
How neuroscience can inform consumer research PH Kenning, H Plassmann IEEE transactions on neural systems and rehabilitation engineering 16 (6 …, 2008	145	2008
Why companies should make their customers happy: The neural correlates of customer loyalty. H Plassman, P Kenning, D Ahlert Advances in Consumer Research 34, 2007	139	2007
Consumer Neuroscience: Implikationen neurowissenschaftlicher Forschung für das Marketing P Kenning, H Plassmann, D Ahlert Marketing: Zeitschrift für Forschung und Praxis, 55-66, 2007	138*	2007

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