| Organizing for effective new product development: The moderating role of product innovativeness EM Olson, OC Walker Jr, RW Ruekert Journal of marketing 59 (1), 48-62, 1995 | 1658 | 1995 |
| The performance implications of fit among business strategy, marketing organization structure, and strategic behavior EM Olson, SF Slater, GTM Hult Journal of marketing 69 (3), 49-65, 2005 | 1481 | 2005 |
| The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance* K Atuahene‐Gima, SF Slater, EM Olson Journal of product innovation management 22 (6), 464-482, 2005 | 1059 | 2005 |
| Marketing's contribution to the implementation of business strategy: An empirical analysis SF Slater, EM Olson Strategic management journal 22 (11), 1055-1067, 2001 | 845 | 2001 |
| Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance EM Olson, OC Walker Jr, RW Ruekerf, JM Bonnerd Journal of Product Innovation Management: An International Publication of …, 2001 | 763 | 2001 |
| The moderating influence of strategic orientation on the strategy formation capability–performance relationship SF Slater, EM Olson, GTM Hult Strategic management journal 27 (12), 1221-1231, 2006 | 729 | 2006 |
| Strategy type and performance: the influence of sales force management SF Slater, EM Olson Strategic management journal 21 (8), 813-829, 2000 | 653 | 2000 |
| The importance of structure and process to strategy implementation EM Olson, SF Slater, GTM Hult Business horizons 48 (1), 47-54, 2005 | 483 | 2005 |
| The balanced scorecard, competitive strategy, and performance EM Olson, SF Slater Business Horizons 45 (3), 11-16, 2002 | 473 | 2002 |
| Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness SF Slater, GTM Hult, EM Olson Industrial marketing management 39 (4), 551-559, 2010 | 427 | 2010 |
| Business strategy and the management of digital marketing EM Olson, KM Olson, AJ Czaplewski, TM Key Business horizons 64 (2), 285-293, 2021 | 409 | 2021 |
| The application of human resource management policies within the marketing organization: The impact on business and marketing strategy implementation EM Olson, SF Slater, GTM Hult, KM Olson Industrial Marketing Management 69, 62-73, 2018 | 214 | 2018 |
| On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets SF Slater, GTM Hult, EM Olson Journal of the Academy of Marketing Science 35, 5-17, 2007 | 203 | 2007 |
| Business strategy, marketing organization culture, and performance SF Slater, EM Olson, C Finnegan Marketing letters 22, 227-242, 2011 | 190 | 2011 |
| A fresh look at industry and market analysis SF Slater, EM Olson Business Horizons 45 (1), 15-22, 2002 | 190 | 2002 |
| Strategy-based performance measurement SF Slater, EM Olson, VK Reddy Business horizons 40 (4), 37-45, 1997 | 168 | 1997 |
| Design strategy and competitive advantage EM Olson, R Cooper, SF Slater Business Horizons 41 (2), 55-62, 1998 | 132 | 1998 |
| Worried about strategy implementation? Don’t overlook marketing's role SF Slater, EM Olson, GTM Hult Business Horizons 53 (5), 469-479, 2010 | 108 | 2010 |
| A value-based management system SF Slater, EM Olson Business Horizons 39 (5), 48-53, 1996 | 87 | 1996 |
| Brand activism change agents: strategic storytelling for impact and authenticity TM Key, AL Keel, AJ Czaplewski, EM Olson Journal of strategic marketing 31 (7), 1339-1355, 2023 | 73 | 2023 |
G. Tomas M. HultMichigan State UniversityVerifierad e-postadress på msu.edu