Tackling the subaltern quandary: marketing systems of dignity SR Jagadale, D Kadirov, D Chakraborty Journal of Macromarketing 38 (1), 91-111, 2018 | 32 | 2018 |
Quality‐of‐life as chronotopefication and futurization: subsistence consumer experiences in India SR Jagadale, H Roy‐Chaudhuri, D Kadirov Journal of Consumer Affairs 55 (1), 59-86, 2021 | 21 | 2021 |
Normalized heterotopia as a market failure in a spatial marketing system: the case of gated communities in India H Roy Chaudhuri, SR Jagadale Journal of Macromarketing 41 (2), 297-314, 2021 | 18 | 2021 |
Constructively engaging exploitive waste management in India: The case of Paryavaran Mitra and its justice motivated effort at empowering rag-picking women SR Jagadale, NJC Santos Journal of Macromarketing 42 (2), 191-213, 2022 | 10 | 2022 |
‘Give It Up!’: a macro-social marketing approach to India's clean cooking fuel access SR Jagadale, J Kemper Journal of Macromarketing 42 (3), 433-453, 2022 | 9 | 2022 |
Exploring unheard voices: Best practices in interviewing women prosumers in Indian subsistence contexts SR Jagadale, J Krisjanous Journal of Consumer Affairs, 1-33, 2022 | 7 | 2022 |
Unleashing the true potential of a social enterprise: Constructive engagement and integrative justice model in the Indian subsistence context-future direction? SR Jagadale Journal of Macromarketing 44 (3), 668-678, 2024 | 2 | 2024 |
Creating a Market for Low-Cost Menstrual Hygiene Products in India SR Jagadale, MS Jagadale Sage Business Cases, 2018 | 2 | 2018 |
Autoethnography as Pedagogical Strategy to Understand Subsistence Consumers SR Jagadale Journal of Macromarketing 44 (4), 852-867, 2024 | 1 | 2024 |
Dilemmas with Using Strategy to Create a Market for Renewable Energy in Subsistence Marketplace SR Jagadale, MS Jagadale Sage Business Cases, 2018 | 1* | 2018 |
Governmentality and Marketing System Failure: The Case of Stubble Burning and Climate Change in Neoliberal India SR Jagadale, JM Shaikh Journal of Macromarketing, 02761467251318608, 2025 | | 2025 |
Imparting Values, Challenging Neutrality- Tackling Macromarketers Pedagogical Predicament SR Jagadale The 46th Macromarketing Conference, 2021 | | 2021 |
Fortune for the Bottom-of-the-Pyramid- A Macromarketing Perspective SR Jagadale The 45th Macromarketing Conference, 134-136, 2020 | | 2020 |
A Divine Duty: Commercial Surrogacy in India and Kin Altruism SR Jagadale, L Ecima Trujillo Torres, L Mimoun ACR North American Advances, 2020 | | 2020 |
Dilemmas in Approaches for Sanitation at the Bottom of the Pyramid SR Jagadale, SN Biswas Sage Business Cases, 2018 | | 2018 |
Dilemmas with Hiring an Impoverished Exchange Partner for Commercial Surrogacy SR Jagadale Sage Business Cases, 2018 | | 2018 |
The Dilemma of Generating a Market for Contraceptives Among Groups at High Risk for Contracting and Spreading HIV U Nanda-Biswas, SN Biswas, SR Jagadale Sage Business Cases, 2018 | | 2018 |
Good Faith as the Demand for Sincerity in Marketing Systems: The Case of Surrogacy Markets in India D Kadirov, SR Jagadale, N Allayarova 43rd Macromarketing Conference, 741-742, 2018 | | 2018 |
Distributive Justice and Dignity Dimensions- Integrative Justice Model and Commercial Surrogates in India SR Jagadale 43rd Macromarketing Conference, 1057-1062, 2018 | | 2018 |
Dilemmas in Marketing Approaches for Sanitation at the Bottom of the Pyramid SN Biswas, SR Jagadale SAGE Publications: SAGE Business Cases Originals, 2017 | | 2017 |