| Messages on CSR-dedicated Facebook pages: What works and what doesn’t A Abitbol, SY Lee Public relations review 43 (4), 796-808, 2017 | 211 | 2017 |
| What makes CSR communication lead to CSR participation? Testing the mediating effects of CSR associations, CSR credibility, and organization–public relationships SY Lee, W Zhang, A Abitbol Journal of business ethics 157, 413-429, 2019 | 177 | 2019 |
| You act like a girl: An examination of consumer perceptions of femvertising A Abitbol, M Sternadori Quarterly Review of Business Disciplines 3 (2), 117-138, 2016 | 150 | 2016 |
| Championing women’s empowerment as a catalyst for purchase intentions: Testing the mediating roles of OPRs and brand loyalty in the context of femvertising A Abitbol, M Sternadori International Journal of Strategic Communication 13 (1), 22-41, 2019 | 127 | 2019 |
| Support for women’s rights and feminist self-identification as antecedents of attitude toward femvertising M Sternadori, A Abitbol Journal of Consumer Marketing 36 (6), 740-750, 2019 | 87 | 2019 |
| RaceTogether: Starbucks’ attempt to discuss race in America and its impact on company reputation and employees A Abitbol, N Lee, T Seltzer, SY Lee Public Relations Journal 12 (1), 1-28, 2018 | 46 | 2018 |
| Consumer location and ad type preferences as predictors of attitude toward femvertising A Abitbol, MM Sternadori Journal of Social Marketing 10 (2), 179-195, 2020 | 43 | 2020 |
| Does oil and goodwill mix?: Examining the oil and gas industry’s impact on stakeholder engagement on Facebook A Abitbol, J Meeks, RG Cummins Environmental Communication 13 (2), 192-208, 2019 | 34 | 2019 |
| The role of public relations in social capital W Zhang, A Abitbol Online Journal of Communication and Media Technologies 6 (3), 2016 | 18 | 2016 |
| Science communication meets consumer relations: An analysis of Twitter use by 23andMe NM Lee, A Abitbol, MS VanDyke Science Communication 42 (2), 244-264, 2020 | 16 | 2020 |
| Analyzing the nature of self-transcendent emotional elicitors in corporate social advocacy messages A Abitbol, MS VanDyke Public Relations Review 49 (4), 102364, 2023 | 10 | 2023 |
| How message appeals and prior product use influence information processing, risk perceptions, trust, attitudes, and genetic test purchase intentions MS VanDyke, NM Lee, A Abitbol, SW Rush PloS one 18 (3), e0283102, 2023 | 9 | 2023 |
| Examining the influence of public relations strategies over Facebook on student attitude A Abitbol Public Relations Journal 11 (1), 1-24, 2017 | 8 | 2017 |
| How Male Consumers Respond to “Enlightened Manvertising” Campaigns: Gender Schema, Hostile Sexism, And Political Orientation Feed Attitudes M Sternadori, A Abitbol Journal of Advertising Research 62 (1), 87-102, 2022 | 6 | 2022 |
| Live streams and revenue streams: Twitch as a hybrid gaming culture JA Velez, MR Gotlieb, G Graybeal, A Abitbol, JA Villarreal Video Games, 193-207, 2018 | 6 | 2018 |
| Examining the perceived transparency of DTC genetic testing company communication and its impact on consumer trust, attitude and behavioral intentions A Abitbol, NM Lee, MS VanDyke Journal of Communication Management 26 (3), 315-330, 2022 | 5 | 2022 |
| Small but mighty: Examining college student perceptions of small businesses’ social media use A Abitbol, M Rook Ohio Communication Journal 58, 53-67, 2020 | 5 | 2020 |
| The role of public relations in social capital and civic engagement W Zhang, A Abitbol Institute for Public Relations, 2014 | 4 | 2014 |
| Reputation management A Abitbol, J Meeks The practice of government public relations, 226-243, 2021 | 2 | 2021 |
| Effects of task evaluation knowledge and leadership style on employee attitude toward a task A Abitbol University of South Florida, 2012 | 2 | 2012 |
Miglena Mantcheva SternadoriAssociate Professor at Texas Tech UniversityVerifierad e-postadress på ttu.edu