| Online word-of-mouth (or mouse): An exploration of its antecedents and consequences T Sun, S Youn, G Wu, M Kuntaraporn Journal of computer-mediated communication 11 (4), 1104-1127, 2006 | 1258 | 2006 |
| Perceived interactivity and attitude toward web sites G Wu Proceedings of the conference-American Academy of Advertising, 254-262, 1999 | 567 | 1999 |
| The mediating role of perceived interactivity in the effect of actual interactivity on attitude toward the website G Wu Journal of Interactive advertising 5 (2), 29-39, 2005 | 464 | 2005 |
| The effects of Web assurance seals on consumers' initial trust in an online vendor: A functional perspective X Hu, G Wu, Y Wu, H Zhang Decision support systems 48 (2), 407-418, 2010 | 348 | 2010 |
| Conceptualizing and measuring the perceived interactivity of websites G Wu, G Wu Journal of Current Issues & Research in Advertising 28 (1), 87-104, 2006 | 335 | 2006 |
| Effects of perceived interactivity, perceived web assurance and disposition to trust on initial online trust G Wu, X Hu, Y Wu Journal of Computer-Mediated Communication 16 (1), 1-26, 2010 | 276 | 2010 |
| Trait predictors of online impulsive buying tendency: A hierarchical approach T Sun, G Wu Journal of Marketing Theory and Practice 19 (3), 337-346, 2011 | 260 | 2011 |
| Consumption patterns of Chinese urban and rural consumers T Sun, G Wu Journal of consumer marketing 21 (4), 245-253, 2004 | 216 | 2004 |
| The role of perceived interactivity in interactive ad processing GM Wu The University of Texas at Austin, 2000 | 184 | 2000 |
| Traits, predictors, and consequences of Facebook self-presentation T Sun, G Wu Social Science Computer Review 30 (4), 419-433, 2012 | 99 | 2012 |
| Influence of personality traits on parasocial relationship with sports celebrities: A hierarchical approach T Sun, G Wu Journal of Consumer Behaviour 11 (2), 136-146, 2012 | 67 | 2012 |
| Psychological antecedents of impulsive and compulsive buying: A hierarchical perspective T Sun, G Wu, S Youn The proceedings of the society for consumer psychology 2004 winter …, 2004 | 48 | 2004 |
| Country image, informational influence, collectivism/individualism, and brand loyalty: exploring the automobile purchase patterns of Chinese Americans G Wu Journal of Consumer Marketing 28 (3), 169-177, 2011 | 44 | 2011 |
| Applying the Rossiter-Percy grid to online advertising planning: the role of product/brand type in previsit intentions G Wu Journal of Interactive Advertising 8 (1), 15-22, 2007 | 32 | 2007 |
| Advertising education in China: what do the professionals think? G Wu, CL Ferle, WN Lee International Journal of Advertising 19 (1), 95-116, 2000 | 8 | 2000 |
| Defining interactivity SJ McMillan, CH Cho, HJ Cheon, Y Liu, G Wu PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING, 1-1, 2004 | 4 | 2004 |
| Publication interval and web audience estimation J Hong, G Wu, JD Leckenby PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING, 127-138, 1999 | 4 | 1999 |
| Inside the minds of software pirates: A comparison study of American and Chinese pirates X Hu, W Kuang, B Lu, G Wu The Eighth China Summer Workshop on Information Management (CSWIM 2014, 59, 2014 | 2 | 2014 |
| A comparative study on software piracy between China and America X Hu, G Wu, W Kuang, B Lu | 2 | 2010 |
| The synergy effect of print and web advertising: A field experiment G Wu, B Sandeep American Academy of Advertising. Conference. Proceedings (Online), 208, 2007 | 2 | 2007 |