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Charles F. Hofacker
Charles F. Hofacker
Persis Rockwood Professor of Marketing, Florida State University
Preverjeni e-poštni naslov na business.fsu.edu - Domača stran
Naslov
Navedeno
Navedeno
Leto
Measuring consumer innovativeness
RE Goldsmith, CF Hofacker
Journal of the academy of marketing science 19, 209-221, 1991
24271991
Consumer power: Evolution in the digital age
LI Labrecque, J Vor Dem Esche, C Mathwick, TP Novak, CF Hofacker
Journal of interactive marketing 27 (4), 257-269, 2013
10762013
Mobile marketing in the retailing environment: current insights and future research avenues
V Shankar, A Venkatesh, C Hofacker, P Naik
Journal of interactive marketing 24 (2), 111-120, 2010
10552010
Technological disruptions in services: lessons from tourism and hospitality
D Buhalis, T Harwood, V Bogicevic, G Viglia, S Beldona, C Hofacker
Journal of service management 30 (4), 484-506, 2019
10132019
Gamification and mobile marketing effectiveness
CF Hofacker, K De Ruyter, NH Lurie, P Manchanda, J Donaldson
Journal of Interactive Marketing 34 (1), 25-36, 2016
7252016
Marketing the pinball way: Understanding how social media change the generation of value for consumers and companies
T Hennig-Thurau, CF Hofacker, B Bloching
Journal of interactive marketing 27 (4), 237-241, 2013
4892013
Brave new world? On AI and the management of customer relationships
B Libai, Y Bart, S Gensler, CF Hofacker, A Kaplan, K Kötterheinrich, ...
Journal of Interactive Marketing 51 (1), 44-56, 2020
3952020
The influence of personality on active and passive use of social networking sites
M Pagani, CF Hofacker, RE Goldsmith
Psychology & Marketing 28 (5), 441-456, 2011
3672011
Dawning of the age of robots in hospitality and tourism: Challenges for teaching and research
J Murphy, C Hofacker, U Gretzel
European Journal of Tourism Research 15 (2017), 104-111, 2017
3552017
Big data and consumer behavior: Imminent opportunities
CF Hofacker, EC Malthouse, F Sultan
Journal of consumer marketing 33 (2), 89-97, 2016
3472016
Internet marketing
CF Hofacker
Digital Springs (Dripping Springs, TX), 1999
3191999
What makes information in online consumer reviews diagnostic over time? The role of review relevancy, factuality, currency, source credibility and ranking score
R Filieri, CF Hofacker, S Alguezaui
Computers in Human Behavior 80, 122-131, 2018
2902018
Effects of design factors on store image and expectation of merchandise quality in web-based stores
J Oh, SS Fiorito, H Cho, CF Hofacker
Journal of Retailing and Consumer Services 15 (4), 237-249, 2008
2772008
Primacy and recency effects on clicking behavior
J Murphy, C Hofacker, R Mizerski
Journal of computer-mediated communication 11 (2), 522-535, 2006
2392006
Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future
C Hofacker, I Golgeci, KG Pillai, DM Gligor
European Journal of Marketing 54 (6), 1161-1179, 2020
2022020
Eight social media challenges for marketing managers
CF Hofacker, D Belanche
Spanish Journal of Marketing-ESIC 20 (2), 73-80, 2016
1772016
E-services: a synthesis and research agenda
CF Hofacker, RE Goldsmith, E Bridges, E Swilley
Journal of Value Chain Management 1 (1/2), 13-44, 2007
1722007
World Wide Web banner advertisement copy testing
CF Hofacker, J Murphy
European Journal of Marketing 32 (7/8), 703-712, 1998
1541998
Customer information sharing with e-vendors: The roles of incentives and trust
K Premazzi, S Castaldo, M Grosso, P Raman, S Brudvig, CF Hofacker
International Journal of Electronic Commerce 14 (3), 63-91, 2010
1472010
Adding store to web: migration and synergy effects in multi-channel retailing
E Fornari, D Fornari, S Grandi, M Menegatti, CF Hofacker
International Journal of Retail & Distribution Management 44 (6), 658-674, 2016
1402016
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