| Models, methods, concepts & applications of the analytic hierarchy process TL Saaty, LG Vargas Springer Science & Business Media, 2012 | 5281 | 2012 |
| A proof for the queuing formula: L= λ W JDC Little Operations research 9 (3), 383-387, 1961 | 4300 | 1961 |
| A logit model of brand choice calibrated on scanner data PM Guadagni, JDC Little Marketing science 2 (3), 203-238, 1983 | 3063 | 1983 |
| An algorithm for the traveling salesman problem JDC Little, KG Murty, DW Sweeney, C Karel Operations research 11 (6), 972-989, 1963 | 1913 | 1963 |
| Models and managers: The concept of a decision calculus JDC Little Management science 16 (8), B-466-B-485, 1970 | 1899 | 1970 |
| An empirical analysis of latitude of price acceptance in consumer package goods G Kalyanaram, JDC Little Journal of consumer research, 408-418, 1994 | 771 | 1994 |
| Aggregate advertising models: The state of the art JDC Little Operations research 27 (4), 629-667, 1979 | 707 | 1979 |
| MAXBAND: A versatile program for setting signals on arteries and triangular networks JDC Little, MD Kelson, NH Gartner Alfred P. Sloan School of Management, Massachusetts Institute of Technology, 1981 | 689 | 1981 |
| The synchronization of traffic signals by mixed-integer linear programming JDC Little Operations Research 14 (4), 568-594, 1966 | 534 | 1966 |
| Little's law JDC Little, SC Graves Building intuition: insights from basic operations management models and …, 2008 | 499 | 2008 |
| Decision support systems for marketing managers JDC Little Journal of marketing 43 (3), 9-26, 1979 | 483 | 1979 |
| BRANDAID: A marketing-mix model, part 1: Structure JDC Little Operations Research 23 (4), 628-655, 1975 | 443* | 1975 |
| A market share theorem DE Bell, RL Keeney, JDC Little Journal of Marketing Research 12 (2), 136-141, 1975 | 416 | 1975 |
| Spheroidal wave functions JA Stratton, PM Morse, LJ Chu, JDC Little, FJ Corbato Spheroidal Wave Functions, 628, 1959 | 396 | 1959 |
| Synchronizing traffic signals for maximal bandwidth JT Morgan, JDC Little Operations Research 12 (6), 896-912, 1964 | 372 | 1964 |
| The use of storage water in a hydroelectric system JDC Little Journal of the Operations Research Society of America 3 (2), 187-197, 1955 | 359 | 1955 |
| A media planning calculus JDC Little, LM Lodish Operations Research 17 (1), 1-35, 1969 | 358 | 1969 |
| The marketing information revolution RC Blattberg, R Glazer, JD Little Harvard Business School Press, 1994 | 345 | 1994 |
| OR FORUM—Little's Law as viewed on its 50th anniversary JDC Little Operations research 59 (3), 536-549, 2011 | 305 | 2011 |
| Choice and the Internet: From clickstream to research stream RE Bucklin, JM Lattin, A Ansari, S Gupta, D Bell, E Coupey, JDC Little, ... Marketing letters 13, 245-258, 2002 | 264 | 2002 |
