| The impact of source credible online reviews on purchase intention: The mediating roles of brand equity dimensions U Chakraborty Journal of Research in Interactive Marketing 13 (2), 142-161, 2019 | 358 | 2019 |
| The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior U Chakraborty, S Bhat Journal of promotion management 24 (1), 57-82, 2018 | 235 | 2018 |
| Credibility of Online Reviews and Its Impact on Brand Image U Chakraborty, S Bhat Management Research Review 41 (1), 148-164, 2017 | 185 | 2017 |
| Perceived Credibility of Online Hotel Reviews and Its Impact on Hotel Booking Intentions U Chakraborty International Journal of Contemporary Hospitality Management 31 (9), 3465-3483, 2019 | 118 | 2019 |
| Impact of Online Reviews on Consumer’s Hotel Booking Intentions: Does Brand Image Mediate? U Chakraborty, SK Biswal Journal of Promotion Management 26 (7), 943-963, 2020 | 54 | 2020 |
| Impact of social media participation on female entrepreneurs towards their digital entrepreneurship intention and psychological empowerment U Chakraborty, SK Biswal Journal of Research in Marketing and Entrepreneurship 25 (3), 374-392, 2023 | 42 | 2023 |
| Effect of Credible Reviews on Brand Image: A Mixed Method Approach U Chakraborty, S Bhat IIM Kozhikode Society & Management Review 7 (1), 1-10, 2017 | 29 | 2017 |
| Online reviews and its impact on brand equity U Chakraborty, S Bhat International Journal of Internet Marketing and Advertising 12 (2), 159-180, 2018 | 26 | 2018 |
| Psychological empowerment of women entrepreneurs: a netnographic study on twitter U Chakraborty, SK Biswal Management Research Review 45 (6), 717-734, 2021 | 20 | 2021 |
| Destination image and perceived meaningfulness for visitor loyalty: A strategic positioning of Indian destinations A Jose, G Rejikumar, A Asokan Ajitha, S Mathew, U Chakraborty Tourism Recreation Research 49 (3), 577-596, 2022 | 16 | 2022 |
| Are online reviews credible? The effects of online reviews for the adoption of MOOCs for E-learning U Chakraborty, SK Biswal Journal of Decision Systems 32 (4), 678-699, 2022 | 12 | 2022 |
| Are Online Opinion Leaders and Seekers Distinct? A Study on Consumer Electronics Industry in India U Chakraborty, S Bhat Global Business Review 20 (3), 813-825, 2019 | 12 | 2019 |
| Is Digital Social Communication Effective for Social Relationship? A Study of Online Brand Communities U Chakraborty, SK Biswal Journal of Relationship Marketing 23 (02), 94-118, 2023 | 6 | 2023 |
| Diffusion of Innovation in Direct-to-Avatar (D2A): A Study of Immersive Communication and Branding in the Metaverse U Chakraborty, SK Biswal Computers in Human Behavior 158 (2024), 108318, 2024 | 4 | 2024 |
| Payments bank in India: acceptance and use U Chakraborty International Journal of Economic Policy in Emerging Economies 12 (6), 556-577, 2020 | 4 | 2020 |
| Trends of Online News in Facebook SK Biswal, U Chakraborty SAMVAD 18, 79-83, 2019 | 3 | 2019 |
| The Barbie Movie: The Emergence of a New Era for Branding U Chakraborty, SK Biswal Sage business cases, 2024 | 2 | 2024 |
| Impact of Online Reviews on Consumer based Brand Equity Dimensions and their Effects on Purchase Intention of Electronic Products in India U Chakraborty National Institute of Technology Karnataka, Surathkal, 2019 | 2 | 2019 |
| Is ChatGPT a Responsible Communication: A Study on the Credibility and Adoption of Conversational Artificial Intelligence U Chakraborty, SK Biswal Journal of Promotion Management 30 (6), 929–958, 2024 | 1 | 2024 |
| Amul’s Brand Storytelling: From Communicative Narratives to Action U Chakraborty, SK Biswal Sage business cases, 2024 | 1 | 2024 |
