| Development and testing of a model of consideration set composition JH Roberts, JM Lattin Journal of Marketing Research 28 (4), 429-440, 1991 | 1059 | 1991 |
| Determinants of user innovation and innovation sharing in a local market PD Morrison, JH Roberts, E Von Hippel Management science 46 (12), 1513-1527, 2000 | 981 | 2000 |
| The nature of lead users and measurement of leading edge status PD Morrison, JH Roberts, DF Midgley Research policy 33 (2), 351-362, 2004 | 527 | 2004 |
| Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice JH Roberts, GL Urban Management Science 34 (2), 167-185, 1988 | 499 | 1988 |
| Consideration: Review of research and prospects for future insights JH Roberts, JM Lattin Journal of Marketing Research 34 (3), 406-410, 1997 | 354 | 1997 |
| Brand equity, consumer learning and choice T Erdem, J Swait, S Broniarczyk, D Chakravarti, JN Kapferer, M Keane, ... Marketing letters 10, 301-318, 1999 | 305 | 1999 |
| Assessing marketing performance: don't settle for a silver metric T Ambler, JH Roberts Journal of Marketing Management 24 (7-8), 733-750, 2008 | 258 | 2008 |
| Reality or perception? The effect of actual and perceived performance on satisfaction and behavioral intention S Burton, S Sheather, J Roberts Journal of Service Research 5 (4), 292-302, 2003 | 257 | 2003 |
| Better marketing for a better world RK Chandy, GV Johar, C Moorman, JH Roberts Journal of Marketing 85 (3), 1-9, 2021 | 240 | 2021 |
| Prelaunch forecasting of new automobiles GL Urban, JR Hauser, JH Roberts Management Science 36 (4), 401-421, 1990 | 233 | 1990 |
| The effect of network structure in industrial diffusion processes DF Midgley, PD Morrison, JH Roberts Research Policy 21 (6), 533-552, 1992 | 189 | 1992 |
| From academic research to marketing practice: Exploring the marketing science value chain JH Roberts, U Kayande, S Stremersch How to Get Published in the Best Marketing Journals, 70-83, 2019 | 187 | 2019 |
| Developing new rules for new markets JH Roberts Journal of the Academy of Marketing Science 28, 31-44, 2000 | 184 | 2000 |
| Why, when, and how should the effect of marketing be measured? A stakeholder perspective for corporate social responsibility metrics P Raghubir, J Roberts, KN Lemon, RS Winer Journal of Public Policy & Marketing 29 (1), 66-77, 2010 | 142 | 2010 |
| Explanatory and predictive models of consumer behavior JH Roberts, GL Lilien Handbooks in operations research and management science 5, 27-82, 1993 | 141 | 1993 |
| A Grounded Model of Consideration Set Size and Composition. J Roberts Advances in Consumer Research 16 (1), 1989 | 140 | 1989 |
| Matching electronic distribution channels to product characteristics: the role of congruence in consideration set formation PD Morrison, JH Roberts Journal of Business Research 41 (3), 223-229, 1998 | 112 | 1998 |
| Beware the silver metric: Marketing performance measurement has to be multidimensional TFJ Ambler, JH Roberts London Business School Centre for Marketing Working Paper, 2005 | 103 | 2005 |
| Studying consideration in the consumer decision process: Progress and challenges J Roberts, P Nedungadi International Journal of Research in Marketing 12 (1), 3-7, 1995 | 98 | 1995 |
| The marketing accounting interface–lessons and limitations BK Sidhu, JH Roberts Journal of Marketing Management 24 (7-8), 669-686, 2008 | 76 | 2008 |
