André Bonfrer

Процитировано

	Все	Начиная с 2020 г.
Статистика цитирования	1703	544
h-индекс	16	10
i10-индекс	18	10

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Соавторы

Pradeep ChintaguntaUniversity of Chicago, Booth School of BusinessПодтвержден адрес электронной почты в домене chicagobooth.edu
Peter J DanaherProfessor of Marketing and Econometrics, Monash UniversityПодтвержден адрес электронной почты в домене monash.edu
Michael BraunSouthern Methodist UniversityПодтвержден адрес электронной почты в домене smu.edu
Roderick J. BrodieDepartment of Marketing University of Auckland Business SchoolПодтвержден адрес электронной почты в домене auckland.ac.nz
Sundar BharadwajCoca Cola Company Chair Professor of Marketing, University of GeorgiaПодтвержден адрес электронной почты в домене uga.edu
Kapil R. TuliSingapore Management UniversityПодтвержден адрес электронной почты в домене smu.edu.sg
David BellIdea Farm VenturesПодтвержден адрес электронной почты в домене ideafarmventures.com
George KnoxAssociate Professor of Marketing, Tilburg UniversityПодтвержден адрес электронной почты в домене tilburguniversity.edu
Ranjit VoolaAssociate Professor, Marketing, University of Sydney Business School, The University of SydneyПодтвержден адрес электронной почты в домене sydney.edu.au
Alvin SilkLincoln Filene Professor, Harvard Business SchoolПодтвержден адрес электронной почты в домене hbs.edu
Anirban MukherjeeAvyayam HoldingsПодтвержден адрес электронной почты в домене avyayamholdings.com
Jagmohan RajuПодтвержден адрес электронной почты в домене wharton.upenn.edu

André Bonfrer

Professor of Marketing, Deakin University

Подтвержден адрес электронной почты в домене deakin.edu.au

Marketing Science Market Response Modelling Marketing Analytics Customer Lifetime Value


Название По числу цитат По году По названию	Процитировано Процитировано	Год
Investigating the effects of store-brand introduction on retailer demand and pricing behavior PK Chintagunta, A Bonfrer, I Song Management Science 48 (10), 1242-1267, 2002	339	2002
Store brands: who buys them and what happens to retail prices when they are introduced? A Bonfrer, PK Chintagunta Review of industrial organization 24, 195-218, 2004	274	2004
The effect of competitive advertising interference on sales for packaged goods PJ Danaher, A Bonfrer, S Dhar Journal of Marketing Research 45 (2), 211-225, 2008	252	2008
The impact of brand quality on shareholder wealth SG Bharadwaj, KR Tuli, A Bonfrer Journal of Marketing 75 (5), 88-104, 2011	217	2011
Real-time evaluation of e-mail campaign performance A Bonfrer, X Drèze Marketing Science 28 (2), 251-263, 2009	129	2009
Retail store formats, competition and shopper behavior: A Systematic review A Bonfrer, P Chintagunta, S Dhar Journal of Retailing 98 (1), 71-91, 2022	69	2022
Scalable inference of customer similarities from interactions data using Dirichlet processes M Braun, A Bonfrer Marketing Science 30 (3), 513-531, 2011	63	2011
Moving from customer lifetime value to customer equity X Drèze, A Bonfrer QME 7, 289-320, 2009	61	2009
An empirical investigation of the impact of communication timing on customer equity X Drèze, A Bonfrer Journal of Interactive Marketing 22 (1), 36-50, 2008	58	2008
Do managers ovȩrreact to each others' promotional activity? Further empirical evidence RJ Brodie, A Bonfrer, J Cutler International Journal of Research in Marketing 13 (4), 379-387, 1996	48	1996
Recovering stockkeeping-unit-level preferences and response sensitivities from market share models estimated on item aggregates DR Bell, A Bonfrer, PK Chintagunta Journal of Marketing Research 42 (2), 169-182, 2005	34	2005
Assessing the sales impact of plain packaging regulation for cigarettes: Evidence from Australia A Bonfrer, PK Chintagunta, JH Roberts, D Corkindale Marketing Science 39 (1), 234-252, 2020	29	2020
Conditions when market share models are useful for forecasting: further empirical results RJ Brodie, A Bonfrer International Journal of Forecasting 10 (2), 277-285, 1994	22	1994
Retaining talented salespeople S Lu, A Bonfrer, R Voola Customer needs and Solutions 2, 148-164, 2015	18	2015
To pester or leave alone: Lifetime value maximization through optimal communication timing X Dreze, A Bonfrer	18	2003
Anomalies in estimates of cross-price elasticities for marketing mix models: Theory and empirical test A Bonfrer, ER Berndt, AJ Silk National Bureau of Economic Research, 2006	17	2006
The effect of negative word-of-mouth in social networks A Bonfrer The Connected Customer, 325-354, 2011	14	2011
A renewable-resource approach to database valuation X Dréze, A Bonfrer	13	2003
Diagnosing and predicting individual customer defection in a contractual setting A Bonfrer, G Knox, J Eliashberg, J Chiang Marketing Dynamics Conference 2007, 2007	9	2007
Censoring, interdependence and scalability for dyadic social media data M Braun, A Bonfrer Massachusetts Institute of Technology, 2009	5	2009

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