| Decision analysis using targets instead of utility functions R Bordley, M LiCalzi Decisions in Economics and Finance 23, 53-74, 2000 | 234 | 2000 |
| A multiplicative formula for aggregating probability assessments RF Bordley Management science 28 (10), 1137-1148, 1982 | 201 | 1982 |
| Determining the appropriate depth and breadth of a firm's product portfolio R Bordley Journal of Marketing Research 40 (1), 39-53, 2003 | 177 | 2003 |
| Multiattribute preference analysis with performance targets RF Bordley, CW Kirkwood Operations Research 52 (6), 823-835, 2004 | 158 | 2004 |
| Morphing banner advertising GL Urban, G Liberali, E MacDonald, R Bordley, JR Hauser Marketing Science 33 (1), 27-46, 2014 | 135 | 2014 |
| Something new, something old: parametric models for the size of distribution of income RF Bordley, JB McDonald, A Mantrala Journal of Income Distribution 6 (1), 5-5, 1997 | 123 | 1997 |
| Quantum mechanical and human violations of compound probability principles: Toward a generalized Heisenberg uncertainty principle RF Bordley Operations Research 46 (6), 923-926, 1998 | 100 | 1998 |
| The combination of forecasts: a Bayesian approach RF Bordley Journal of the operational research society 33 (2), 171-174, 1982 | 86 | 1982 |
| A pragmatic method for evaluating election schemes through simulation RF Bordley American Political Science Review 77 (1), 123-141, 1983 | 61 | 1983 |
| R&D project selection versus R&D project generation RF Bordley IEEE Transactions on Engineering Management 45 (4), 407-413, 1998 | 60 | 1998 |
| A central principle of science: Optimization RF Bordley Behavioral Science 28 (1), 53-64, 1983 | 49 | 1983 |
| Note—on the aggregation of individual probability estimates RF Bordley, RW Wolff Management Science 27 (8), 959-964, 1981 | 48 | 1981 |
| Estimating automotive elasticities from segment elasticities and first choice/second choice data RF Bordley The Review of Economics and Statistics, 455-462, 1993 | 47 | 1993 |
| Algorithmic creation of personalized advertising T Costy, RF Bordley, KS Godden, JH Owen, DJ Vander Veen US Patent App. 12/502,906, 2010 | 46 | 2010 |
| Integrating gap analysis and utility theory in service research RF Bordley Journal of Service Research 3 (4), 300-309, 2001 | 45 | 2001 |
| SSB and weighted linear utility as expected utility with suspicion R Bordley, GB Hazen Management Science 37 (4), 396-408, 1991 | 42 | 1991 |
| Managing projects with uncertain deadlines RF Bordley, JM Keisler, TM Logan European Journal of Operational Research 274 (1), 291-302, 2019 | 38 | 2019 |
| Combining the opinions of experts who partition events differently RF Bordley Decision Analysis 6 (1), 38-46, 2009 | 38 | 2009 |
| A decision-analytic approach to reliability-based design optimization RF Bordley, SM Pollock Operations research 57 (5), 1262-1270, 2009 | 35 | 2009 |
| Note—Relaxing the Loyalty Condition in the Colombo/Morrison Model RF Bordley Marketing Science 8 (1), 100-103, 1989 | 35 | 1989 |
