| Dimensions of service quality in developed and developing economies: multi‐country cross‐cultural comparisons NK Malhotra, FM Ulgado, J Agarwal, G Shainesh, L Wu International marketing review 22 (3), 256-278, 2005 | 491 | 2005 |
| Consumer evaluations of fast‐food services: a cross‐national comparison M Lee, FM Ulgado Journal of Services Marketing 11 (1), 39-52, 1997 | 441 | 1997 |
| Internationalization and entry modes: a multitheoretical framework and research propositions NK Malhotra, J Agarwal, FM Ulgado Journal of international marketing 11 (4), 1-31, 2003 | 375 | 2003 |
| International Services Marketing: A Comparative Evaluation of theDimensions of Service Quality between Developed and Developing Countries NK Malhotra, FM Ulgado, J Agarwal, IB Baalbaki International Marketing Review 11 (2), 5-15, 1994 | 331 | 1994 |
| Consumer evaluations of bi-national products in the global market FM Ulgado, M Lee Journal of International Marketing 1 (3), 5-22, 1993 | 131 | 1993 |
| Location characteristics of manufacturing investments in the US: A comparison of American and foreign-based firms FM Ulgado MIR: Management International Review, 7-26, 1996 | 99 | 1996 |
| Brand personality, self-congruity and the consumer-brand relationship HR Kim, M Lee, FM Ulgado ACR Asia-Pacific Advances, 2005 | 90 | 2005 |
| The Korean versus American marketplace: Consumer reactions to foreign products FM Ulgado, M Lee Psychology & Marketing 15 (6), 595-614, 1998 | 82 | 1998 |
| The effect of on‐the‐spot versus delayed compensation: The moderating role of failure severity N Kim, FM Ulgado Journal of Services Marketing 26 (3), 158-167, 2012 | 77 | 2012 |
| Multinational enterprises from Asian developing countries: management and organizational characteristics FM Ulgado, JY Chwo-Ming, AR Negandhi International Business Review 3 (2), 123-133, 1994 | 60 | 1994 |
| Country-of-origin effects on e-commerce FM Ulgado Journal of American Academy of Business 2 (1), 250-253, 2002 | 50 | 2002 |
| Services extension strategy: A viable basis for growth? M Lee, FM Ulgado Journal of Services Marketing 7 (2), 24-35, 1993 | 20 | 1993 |
| Location decision-making characteristics of foreign direct investment in the United States FM Ulgado International Business Review 6 (3), 271-293, 1997 | 19 | 1997 |
| Marketing Strategies for Mature Products in a RapidlyDeveloping Country: A Contingency Approach M Lee, IK Lee, FM Ulgado International Marketing Review 10 (5), 1993 | 18 | 1993 |
| Country image and brand equity effects of chinese firms and their products on developed-market consumer perceptions F M Ulgado, N Wen, M Lee Asian Journal of Business Research 1 (2), 2011 | 17 | 2011 |
| The effects of nationality differences on manufacturing location in the US: a conjoint analysis approach FM Ulgado, M Lee International Business Review 13 (4), 503-522, 2004 | 15 | 2004 |
| Motivational orientation for word-of-mouth and its relationship with WOM messages N Kim, F Ulgado Journal of Global Scholars of Marketing Science 24 (2), 223-240, 2014 | 12 | 2014 |
| CONSUMER REACTIONS TO BI-NATIONAL PRODUCTS: IMPLICATIONS FOR INTERNATIONAL MARKETERS. M Lee, FM Ulgado Journal of Marketing Management (10711988) 6 (1), 1996 | 9 | 1996 |
| Alternative Models of Cognitive Processes Underlying Consumer Reactions to Conjunction Categories. M Lee, FM Ulgado Advances in consumer research 21 (1), 1994 | 8 | 1994 |
| Book Review: Global Marketing: Foreign Entry, Local Marketing, and Global Management PS Aulakh, S Eroglu, FM Ulgado Journal of International Marketing 5 (2), 103-105, 1997 | 7 | 1997 |
