| Nexus between green finance and climate change mitigation in N-11 and BRICS countries: empirical estimation through difference in differences (DID) approach MA Nawaz, U Seshadri, P Kumar, R Aqdas, AK Patwary, M Riaz Environmental Science and Pollution Research 28, 6504-6519, 2021 | 380 | 2021 |
| Marketing strategies for the tourism industry in the United Arab Emirates after the COVID-19 era U Seshadri, P Kumar, A Vij, T Ndlovu Worldwide hospitality and tourism themes 15 (2), 169-177, 2023 | 39 | 2023 |
| Social entrepreneurship education: Insights from the Indian higher educational courses SK ,P Kumar, W Wisetsri, M Raza, R.P.N.F. Academy of Strategic Management Journal 20 (S1), 2021 | 37 | 2021 |
| ETHICAL MARKETING PRACTICES VIEWED THROUGH CONSUMER SPECTACLES / ETICNE MARKETINSKE PRAKSE PROMATRANE OCIMA POTROSACA P Kumar, SSM Mokhtar Trziste= Market 28 (1), 29, 2016 | 36* | 2016 |
| Factors affecting employee satisfaction among non-teaching staff in higher educational institutions in Malaysia S Yuliarini, NKN Mat, P Kumar American Journal of Economics 6 (1), 93-9, 2012 | 24 | 2012 |
| Nonprofits’ marketing challenges and opportunities after the COVID-19 era P Kumar, S Abdalla, U Seshadri, M Vij FIIB Business Review 13 (3), 331-339, 2024 | 13 | 2024 |
| An examination of customer relationship management and business sustainability in small and medium enterprises JR Hanaysha, ME Al-Shaikh, P Kumar International Journal of Customer Relationship Marketing and Management …, 2022 | 13 | 2022 |
| Business recovery strategies for adversely affected industries in the UAE-covid-19 crisis response P Kumar, C Paramaiah Academy of Strategic Management Journal 20 (2), 2021 | 11 | 2021 |
| A review of Relationship Marketing fundamentals P Kumar Journal of Talent Development and Excellence 12 (2s), 3915-3921, 2020 | 10 | 2020 |
| ‘My Problem Solved, That's All!!’: A Phenomenological Approach to Consumer Complaint Redressal in Malaysia P Kumar, SSM Mokhtar, AK Al-Swidi Procedia-Social and Behavioral Sciences 130, 431-438, 2014 | 10 | 2014 |
| Indian banking precision marketing: A comparative analysis of machine learning customer segmentation algorithms G Ahmed, A Ahmed, M Ahmed, J Latha, P Kumar 2024 2nd International Conference on Cyber Resilience (ICCR), 1-6, 2024 | 9 | 2024 |
| Antecedents and consequences of female consumer s’ attitude and lifestyle in facial care market P Kumar Unpublished doctoral dissertation, Universiti UtaraMalaysia, 2015 | 9 | 2015 |
| A novel approach to conducting business research after COVID-19: incorporating crisis elements in the study frameworks U Seshadri, P Kumar International Journal of Law and Management 65 (1), 88-103, 2022 | 4 | 2022 |
| ‘Temporary non-appearance of memory’among the interviewees: Methodology enhancement in qualitative research for achieving high quality data P Kumar, SS Mohd Mokhtar Middle-East Journal of Scientific Research (MEJSR) 13, 16-22, 2013 | 3 | 2013 |
| Evaluating the Effectiveness of AI-Integrated Digital Marketing on Consumer Behavior, Brand Perception, and Sales Performance A Vij, M Vij, M Farouk, P Kumar 2024 2nd International Conference on Cyber Resilience (ICCR), 1-6, 2024 | 2 | 2024 |
| A Practitioner's Perspective of Marketing Theory Evolution P Kumar, U Seshadri International Journal of Operations Research and Information Systems (IJORIS …, 2022 | 2 | 2022 |
| Indian Retail Entrepreneurs and International Marketers: A Viable Business Ecosystem For Indian Start-Ups PK Usha S Academy of Marketing Studies Journal 25 (2), 1-13, 2021 | 2 | 2021 |
| FEMALE SHOPPERS'OUTLOOK OF FIRMS'FAIRNESS IN MARKETING COMMUNICATIONS AND DISTRIBUTION CHANNELS P Kumar, SSM Mokhtar Management & Marketing Journal 15 (1), 2017 | 2 | 2017 |
| Toward sustainable tourism: Insights from green financing and renewable energy S Chen, C Paramaiah, P Kumar, S Khan, Q Haomu Energy Strategy Reviews 57, 101618, 2025 | 1 | 2025 |
| Impact of AI-Driven Customer Insights on Brand Engagement and Loyalty in Tourism Marketing M Vij, A Vij, P Kumar, B Shameem 2024 2nd International Conference on Cyber Resilience (ICCR), 1-6, 2024 | 1 | 2024 |
