| Customer experiences in the age of artificial intelligence N Ameen, A Tarhini, A Reppel, A Anand Computers in human behavior 114, 106548, 2021 | 761 | 2021 |
| Is digital transformation threatened? A systematic literature review of the factors influencing firms’ digital transformation and internationalization MM Feliciano-Cestero, N Ameen, M Kotabe, J Paul, M Signoret Journal of Business Research 157, 113546, 2023 | 311 | 2023 |
| Toward advancing theory on creativity in marketing and artificial intelligence N Ameen, GD Sharma, S Tarba, A Rao, R Chopra Psychology & marketing 39 (9), 1802-1825, 2022 | 177 | 2022 |
| Consumer interaction with cutting-edge technologies: Implications for future research N Ameen, S Hosany, A Tarhini Computers in Human Behavior, 106761, 2021 | 177 | 2021 |
| An empirical examination of the moderating role of age and gender in consumer mobile banking use: a cross-national, quantitative study M Merhi, K Hone, A Tarhini, N Ameen Journal of Enterprise Information Management 34 (4), 1144-1168, 2021 | 155 | 2021 |
| Towards the successful integration of e‐learning systems in higher education in Iraq: A student perspective N Ameen, R Willis, MN Abdullah, M Shah British Journal of Educational Technology 50 (3), 1434-1446, 2019 | 148 | 2019 |
| It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers N Ameen, JH Cheah, S Kumar Psychology & Marketing 39 (11), 2110-2129, 2022 | 140 | 2022 |
| Keeping customers' data secure: A cross-cultural study of cybersecurity compliance among the Gen-Mobile workforce N Ameen, A Tarhini, MH Shah, N Madichie, J Paul, J Choudrie Computers in Human Behavior 114, 106531, 2021 | 139 | 2021 |
| The personalisation-privacy paradox: Consumer interaction with smart technologies and shopping mall loyalty N Ameen, S Hosany, J Paul Computers in Human Behavior 126, 106976, 2022 | 135 | 2022 |
| The impact of service quality, trust and satisfaction on young citizen loyalty towards government e-services A Alkraiji, N Ameen Information Technology & People 35 (4), 1239-1270, 2022 | 130 | 2022 |
| Glued to your phone? Generation Z's smartphone addiction and online compulsive buying MC Mason, G Zamparo, A Marini, N Ameen Computers in Human Behavior 136, 107404, 2022 | 117 | 2022 |
| Employees’ behavioural intention to smartphone security: A gender-based, cross-national study N Ameen, A Tarhini, MH Shah, NO Madichie Computers in Human Behavior 104, 106184, 2020 | 116 | 2020 |
| An examination of the gender gap in smartphone adoption and use in Arab countries: A cross-national study N Ameen, R Willis, MH Shah Computers in Human Behavior 89, 148-162, 2018 | 109 | 2018 |
| The authentic virtual influencer: Authenticity manifestations in the metaverse B Koles, A Audrezet, JG Moulard, N Ameen, B Mckenna Journal of Business Research 170, 114325, 2024 | 105 | 2024 |
| Going with the flow: smart shopping malls and omnichannel retailing N Ameen, A Tarhini, M Shah, NO Madichie Journal of Services Marketing 35 (3), 325-348, 2021 | 101 | 2021 |
| A cross cultural study of gender differences in omnichannel retailing contexts N Ameen, A Tarhini, M Shah, K Nusair Journal of Retailing and Consumer Services, 2020 | 82 | 2020 |
| The use of mobile phones to support women’s entrepreneurship in the Arab countries NA Ameen, R Willis International Journal of Gender and Entrepreneurship 8 (4), 424-445, 2016 | 77 | 2016 |
| Examining the roles of students' beliefs and security concerns for using smartwatches in higher education M Al-Emran, A Granić, MA Al-Sharafi, N Ameen, M Sarrab Journal of Enterprise Information Management 34 (4), 1229-1251, 2021 | 76 | 2021 |
| Entrepreneurs’ decisions in perceived environmental uncertainty R Zayadin, A Zucchella, A Anand, P Jones, N Ameen British Journal of Management 34 (2), 831-848, 2023 | 66 | 2023 |
| Towards closing the gender gap in Iraq: understanding gender differences in smartphone adoption and use N Ameen, R Willis Information Technology for Development 25 (4), 660-685, 2019 | 59 | 2019 |
Ali TarhiniAssociate Professor of Information Systems, Sultan Qaboos UniversityEmail confirmado em squ.edu.om