| The online poker sub-culture: Dialogues, interactions and networks K O’Leary, C Carroll Journal of Gambling Studies 29, 613-630, 2013 | 54 | 2013 |
| Moving beyond Goffman: the performativity of anonymity on SNS K O’Leary, S Murphy European Journal of Marketing 53 (1), 83-107, 2019 | 46 | 2019 |
| Place branding and place narratives M Lichrou, M Patterson, L O’Malley, K O’Leary Handbook on place branding and marketing, 160-177, 2017 | 28 | 2017 |
| ‘Clap for “some” carers’: Problematizing heroism and ableist tenets of heroic discourse through the experiences of parent-carers L Higgins, K O’Leary Marketing Theory 23 (1), 11-32, 2023 | 16 | 2023 |
| Road bowling in Ireland: social space and the context of context K O'Leary, M Patterson, L O'Malley Consumption Markets & Culture 22 (5-6), 598-616, 2019 | 8 | 2019 |
| Netnography to explore gambling practices: situating and advancing discourse and method K O’Leary Netnography Unlimited, 44-58, 2020 | 7 | 2020 |
| Anonymous apps risk fuelling cyberbullying but they also fill a vital role K O’Leary, S Murphy The Conversation 11, 2019 | 3 | 2019 |
| Broken promises: A day in the life of a carer L Higgins, K O'Leary Responsible Marketing for Well-being and Society, 103-118, 2024 | | 2024 |
| Broken promises L Higgins, K O’Leary | | |
| 10. Place branding and place narratives M Lichrou, M Patterson, L O’Malley, K O’Leary | | |
