| The role of atmospheric cues in online impulse-buying behavior A Floh, M Madlberger Electronic commerce research and applications 12 (6), 425-439, 2013 | 710 | 2013 |
| Increasing advertising value of mobile marketing-an empirical study of antecedents P Haghirian, M Madlberger, A Tanuskova Proceedings of the 38th annual Hawaii international conference on system …, 2005 | 489 | 2005 |
| Consumer attitude toward advertising via mobile devices-An empirical investigation among Austrian users P Haghirian, M Madlberger ECIS 2005 Proceedings, 44, 2005 | 299 | 2005 |
| European retailing in e‐transition? An empirical evaluation of web‐based retailing–indications from Austria H Kotzab, M Madlberger International Journal of Physical Distribution & Logistics Management 31 (6 …, 2001 | 112 | 2001 |
| Evaluating personalization and customization from an ethical point of view: An empirical study H Treiblmaier, M Madlberger, N Knotzer, I Pollach 37th Annual Hawaii International Conference on System Sciences, 2004 …, 2004 | 98 | 2004 |
| What drives firms to engage in interorganizational information sharing in supply chain management? M Madlberger International Journal of e-Collaboration (IJeC) 5 (2), 18-42, 2009 | 92 | 2009 |
| Mobile advertising in different stages of development: A cross-country comparison of consumer attitudes P Haghirian, M Madlberger, A Inoue Proceedings of the 41st Annual Hawaii International Conference on System …, 2008 | 76 | 2008 |
| Exogenous and endogenous antecedents of online shopping in a multichannel environment: evidence from a catalog retailer in the German-speaking world M Madlberger Journal of Electronic Commerce in Organizations (JECO) 4 (4), 29-51, 2006 | 75 | 2006 |
| Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness MA Jurca, M Madlberger Journal of Marketing Communications 21 (1), 48-64, 2015 | 74 | 2015 |
| Interorganizational collaboration in supply chain management: what drives firms to share information with their trading partners? M Madlberger Proceedings of the 41st Annual Hawaii International Conference on System …, 2008 | 41 | 2008 |
| Cross-organizational and cross-border IS/IT collaboration: a literature review M Madlberger, N Roztocki AMCIS 2008 Proceedings, 200, 2008 | 34 | 2008 |
| A model of antecedents of RFID adoption intention in the supply chain M Madlberger 2009 42nd Hawaii International Conference on System Sciences, 1-10, 2009 | 32 | 2009 |
| The last mile in an electronic commerce business model-service expectations of austrian online shoppers M Madlberger, A Sester ECIS 2005 Proceedings, 99, 2005 | 26 | 2005 |
| Electronic retailing M Madlberger Marketinginstrumente und Marktforschung im Internet, Wien, 2004 | 24 | 2004 |
| Adapting the Internet as distribution channel for stationary retailers: The Austrian case M Madlberger, H Kotzab Electronic Markets 11 (1), 64-74, 2001 | 21 | 2001 |
| Electronic Retailing: Marketinginstrumente und Marktforschung im Internet M Madlberger Springer-Verlag, 2013 | 19 | 2013 |
| A cross-cultural analysis of perceptions of mobile advertising-a survey among Austrian and Japanese students P Haghirian, M Madlberger Vienna University of Economics and Business Administration, 3-8, 2004 | 19 | 2004 |
| Social Media Advertising: The Role of the Social Media Platform and the Advertised Brand in Attitude Formation and Purchase Intention. M Madlberger, L Kraemmer WEBIST, 100-109, 2019 | 18 | 2019 |
| Digital cross-organizational collaboration: Towards a preliminary framework M Madlberger, N Roztocki Fifteenth Americas Conference on Information Systems, 2009 | 17 | 2009 |
| Digital cross-organizational and cross-border collaboration: A scientometric study M Madlberger, N Roztocki 2009 42nd Hawaii International Conference on System Sciences, 1-10, 2009 | 17 | 2009 |
