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Gregory M. Rose
Gregory M. Rose
Professor of Marketing, University of Washington
Email confirmado em uw.edu
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Adolescent skepticism toward TV advertising and knowledge of advertiser tactics
DM Boush, M Friestad, GM Rose
Journal of consumer research 21 (1), 165-175, 1994
10801994
The role of brand personality in charitable giving: An assessment and validation
BT Venable, GM Rose, VD Bush, FW Gilbert
Journal of the academy of marketing science 33 (3), 295-312, 2005
5732005
Export performance and market orientation: Establishing an empirical link
GM Rose, A Shoham
Journal of Business Research 55 (3), 217-225, 2002
5612002
A functional model of fan attendance motivations for college football
LR Kahle, KM Kambara, GM Rose
Sport Marketing Quarterly 5, 51-60, 1996
4701996
Market orientation and performance: a meta‐analysis
A Shoham, GM Rose, F Kropp
Marketing Intelligence & Planning 23 (5), 435-454, 2005
4212005
Effects of advertising-evoked vicarious nostalgia on brand heritage
A Merchant, GM Rose
Journal of business research 66 (12), 2619-2625, 2013
3622013
The effects of cultural dimensions on ethical decision making in marketing: An exploratory study
LC Lu, GM Rose, JG Blodgett
Journal of business Ethics 18, 91-105, 1999
3621999
Ethical sensitivity to stakeholder interests: A cross-cultural comparison
JG Blodgett, LC Lu, GM Rose, SJ Vitell
Journal of the Academy of Marketing Science 29 (2), 190-202, 2001
3472001
A test of the validity of Hofstede's cultural framework
JG Blodgett, A Bakir, GM Rose
Journal of consumer marketing 25 (6), 339-349, 2008
3242008
Store-evoked affect, personalities, and consumer emotional attachments to brands
UR Orth, Y Limon, G Rose
Journal of Business Research 63 (11), 1202-1208, 2010
3092010
Developing the organization's sensemaking capability: Precursor to an adaptive strategic marketing response
S Neill, D McKee, GM Rose
Industrial Marketing Management 36 (6), 731-744, 2007
2442007
Consumer socialization, parental style, and developmental timetables in the United States and Japan
GM Rose
Journal of Marketing 63 (3), 105-119, 1999
2401999
The influence of family communication patterns on parental reactions toward advertising: A cross-national examination
GM Rose, VD Bush, L Kahle
Journal of Advertising 27 (4), 71-85, 1998
2401998
The impact of consumer animosity on attitudes towards foreign goods: a study of Jewish and Arab Israelis
M Rose, GM Rose, A Shoham
Journal of Consumer Marketing 26 (5), 330-339, 2009
2332009
Family communication and children's purchasing influence: a cross-national examination
GM Rose, D Boush, A Shoham
Journal of Business Research 55 (11), 867-873, 2002
1722002
How personal nostalgia influences giving to charity
A Merchant, JB Ford, G Rose
Journal of Business Research 64 (6), 610-616, 2011
1522011
Managing culturally diverse buyer-seller relationships: The role of intercultural disposition and adaptive selling in developing intercultural communication competence
VD Bush, GM Rose, F Gilbert, TN Ingram
Journal of the Academy of Marketing Science 29 (4), 391-404, 2001
1522001
The effect of strategic complexity on marketing strategy and organizational performance
S Neill, GM Rose
Journal of business research 59 (1), 1-10, 2006
1452006
Measuring and exploring symbolic money meanings
GM Rose, LM Orr
Psychology & Marketing 24 (9), 743-761, 2007
1402007
Publications in major marketing journals: an analysis of scholars and marketing departments
AU Bak, SJ Vitell, GM Rose
Journal of Marketing Education 22 (2), 99-107, 2000
1372000
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