Adolescent skepticism toward TV advertising and knowledge of advertiser tactics DM Boush, M Friestad, GM Rose Journal of consumer research 21 (1), 165-175, 1994 | 1080 | 1994 |
The role of brand personality in charitable giving: An assessment and validation BT Venable, GM Rose, VD Bush, FW Gilbert Journal of the academy of marketing science 33 (3), 295-312, 2005 | 573 | 2005 |
Export performance and market orientation: Establishing an empirical link GM Rose, A Shoham Journal of Business Research 55 (3), 217-225, 2002 | 561 | 2002 |
A functional model of fan attendance motivations for college football LR Kahle, KM Kambara, GM Rose Sport Marketing Quarterly 5, 51-60, 1996 | 470 | 1996 |
Market orientation and performance: a meta‐analysis A Shoham, GM Rose, F Kropp Marketing Intelligence & Planning 23 (5), 435-454, 2005 | 421 | 2005 |
Effects of advertising-evoked vicarious nostalgia on brand heritage A Merchant, GM Rose Journal of business research 66 (12), 2619-2625, 2013 | 362 | 2013 |
The effects of cultural dimensions on ethical decision making in marketing: An exploratory study LC Lu, GM Rose, JG Blodgett Journal of business Ethics 18, 91-105, 1999 | 362 | 1999 |
Ethical sensitivity to stakeholder interests: A cross-cultural comparison JG Blodgett, LC Lu, GM Rose, SJ Vitell Journal of the Academy of Marketing Science 29 (2), 190-202, 2001 | 347 | 2001 |
A test of the validity of Hofstede's cultural framework JG Blodgett, A Bakir, GM Rose Journal of consumer marketing 25 (6), 339-349, 2008 | 324 | 2008 |
Store-evoked affect, personalities, and consumer emotional attachments to brands UR Orth, Y Limon, G Rose Journal of Business Research 63 (11), 1202-1208, 2010 | 309 | 2010 |
Developing the organization's sensemaking capability: Precursor to an adaptive strategic marketing response S Neill, D McKee, GM Rose Industrial Marketing Management 36 (6), 731-744, 2007 | 244 | 2007 |
Consumer socialization, parental style, and developmental timetables in the United States and Japan GM Rose Journal of Marketing 63 (3), 105-119, 1999 | 240 | 1999 |
The influence of family communication patterns on parental reactions toward advertising: A cross-national examination GM Rose, VD Bush, L Kahle Journal of Advertising 27 (4), 71-85, 1998 | 240 | 1998 |
The impact of consumer animosity on attitudes towards foreign goods: a study of Jewish and Arab Israelis M Rose, GM Rose, A Shoham Journal of Consumer Marketing 26 (5), 330-339, 2009 | 233 | 2009 |
Family communication and children's purchasing influence: a cross-national examination GM Rose, D Boush, A Shoham Journal of Business Research 55 (11), 867-873, 2002 | 172 | 2002 |
How personal nostalgia influences giving to charity A Merchant, JB Ford, G Rose Journal of Business Research 64 (6), 610-616, 2011 | 152 | 2011 |
Managing culturally diverse buyer-seller relationships: The role of intercultural disposition and adaptive selling in developing intercultural communication competence VD Bush, GM Rose, F Gilbert, TN Ingram Journal of the Academy of Marketing Science 29 (4), 391-404, 2001 | 152 | 2001 |
The effect of strategic complexity on marketing strategy and organizational performance S Neill, GM Rose Journal of business research 59 (1), 1-10, 2006 | 145 | 2006 |
Measuring and exploring symbolic money meanings GM Rose, LM Orr Psychology & Marketing 24 (9), 743-761, 2007 | 140 | 2007 |
Publications in major marketing journals: an analysis of scholars and marketing departments AU Bak, SJ Vitell, GM Rose Journal of Marketing Education 22 (2), 99-107, 2000 | 137 | 2000 |