| Factors influencing consumers' willingness to accept mobile advertising: a conceptual model M Leppaniemi, H Karjaluoto International Journal of Mobile Communications 3 (3), 197-213, 2005 | 553 | 2005 |
| An empirical study of the drivers of consumer acceptance of mobile advertising M Merisavo, S Kajalo, H Karjaluoto, V Virtanen, S Salmenkivi, M Raulas, ... Journal of interactive advertising 7 (2), 41-50, 2007 | 517 | 2007 |
| A review of mobile marketing research M Leppäniemi, J Sinisalo, H Karjaluoto International Journal of Mobile Marketing 1 (1), 30-40, 2006 | 238 | 2006 |
| How value and trust influence loyalty in wireless telecommunications industry H Karjaluoto, C Jayawardhena, M Leppäniemi, M Pihlström Telecommunications policy 36 (8), 636-649, 2012 | 223 | 2012 |
| Mobile marketing: From marketing strategy to mobile marketing campaign implementation. M Leppäniemi, H Karjaluoto International Journal of Mobile Marketing 3 (1), 2008 | 198 | 2008 |
| Examining consumers’ usage intention of contactless payment systems H Karjaluoto, AA Shaikh, M Leppäniemi, R Luomala International Journal of Bank Marketing 38 (2), 332-351, 2020 | 157 | 2020 |
| Exploring gender influence on customer's intention to engage permission‐based mobile marketing H Karjaluoto, H Lehto, M Leppäniemi, C Jayawardhena Electronic markets 18 (3), 242-259, 2008 | 147 | 2008 |
| Mobile customer relationship management: underlying issues and challenges J Sinisalo, J Salo, H Karjaluoto, M Leppäniemi Business Process Management Journal 13 (6), 771-787, 2007 | 146 | 2007 |
| Is it all about consumer engagement? Explaining continuance intention for utilitarian and hedonic service consumption J Hepola, M Leppäniemi, H Karjaluoto Journal of Retailing and Consumer Services 57, 102232, 2020 | 130 | 2020 |
| Customer perceived value, satisfaction, and loyalty: the role of willingness to share information M Leppäniemi, H Karjaluoto, H Saarijärvi The International Review of Retail, Distribution and Consumer Research 27 (2 …, 2017 | 113 | 2017 |
| Targeting young voters in a political campaign: Empirical insights into an interactive digital marketing campaign in the 2007 Finnish general election M Leppäniemi, H Karjaluoto, H Lehto, A Goman Journal of Nonprofit & Public Sector Marketing 22 (1), 14-37, 2010 | 70 | 2010 |
| The role of mobile marketing in companies’ promotion mix: Empirical evidence from Finland H Karjaluoto, M Leppäniemi, J Salo Journal of international business and economics 2 (1), 111-116, 2004 | 57 | 2004 |
| Mobile marketing communications in consumer markets M Leppäniemi University of Oulu, 2008 | 56 | 2008 |
| Exploring the effects of gender, age, income and employment status on consumer response to mobile advertising campaigns M Leppäniemi, H Karjaluoto Journal of systems and information technology 10 (3), 251-265, 2008 | 51 | 2008 |
| Unlocking behaviors of long-term service consumers: the role of action inertia M Leppäniemi, C Jayawardhena, H Karjaluoto, D Harness Journal of Service Theory and Practice 27 (1), 270-291, 2017 | 50 | 2017 |
| Insights into the Implementation of Mobile Marketing Campaigns. H Karjaluoto, H Lehto, M Leppäniemi, T Mustonen International Journal of Mobile Marketing 2 (2), 2007 | 41 | 2007 |
| Managing customer relationships through mobile medium-underlying issues and opportunities J Sinisalo, J Salo, H Karjaluoto, M Leppaniemi Proceedings of the 39th Annual Hawaii International Conference on System …, 2006 | 37 | 2006 |
| Initiation stage of mobile customer relationship management J Sinisalo, J Salo, M Leppäniemi, H Karjaluoto The E-Business Review 5, 205-209, 2005 | 33 | 2005 |
| Social identity for teenagers: Understanding behavioral intention to participate in virtual world environment H Karjaluoto, M Leppaniemi Journal of theoretical and applied electronic commerce research 8 (1), 1-16, 2013 | 31 | 2013 |
| Individual differences in the use of mobile services among Finnish consumers. H Karjaluoto, M Leppäniemi, C Standing, S Kajalo, M Merisavo, ... International journal of mobile marketing 1 (2), 2006 | 29 | 2006 |
