Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance I Kim, CW Ki, H Lee, YK Kim Journal of Business Research 176, 114611, 2024 | 44 | 2024 |
Multimodal content analysis for effective advertisements on youtube N Vedula, W Sun, H Lee, H Gupta, M Ogihara, J Johnson, G Ren, ... 2017 IEEE international conference on data mining (ICDM), 1123-1128, 2017 | 41 | 2017 |
& Parthasarathy, S.(2017, November). Multimodal content analysis for effective advertisements on Youtube N Vedula, W Sun, H Lee, H Gupta, M Ogihara, J Johnson 2017 IEEE international conference on data mining (ICDM), 1123-1128, 2017 | 6 | 2017 |
paper presented at the 209th National Meeting of the American Chemical Society H Lee, JL Beauchamp Anaheim, CA, April 2 (7), 1995 | 3 | 1995 |
Sequential pattern based temporal contour representations for content-based multimedia timeline analysis G Ren, J Johnson, H Lee, M Ogihara 2016 15th IEEE International Conference on Machine Learning and Applications …, 2016 | 1 | 2016 |
CLOTHES MADE OF PIXELS AND BITS: AN AI-DRIVEN TOPIC MODELING ANALYSIS OF FASHION NFTS COMPARED TO DIGITAL FASHION AS Chenn, HA Lee, SM Chong, J Jang, CWC Ki Global Marketing Conference, 318-323, 2023 | | 2023 |
A new auditory image for social media: Moving towards correlation of spectrographic analysis and interpretation with audience perception NLT Nguyen, H Lee, J Johnson, M Ogihara, G Ren, JW Beauchamp The Journal of the Acoustical Society of America 146 (4_Supplement), 2846-2846, 2019 | | 2019 |
Multi-Scale Auralization for Multimedia Analytical Feature Interaction LT Nguyen, JW Beauchamp, H Lee, G Ren, J Johnson, M Ogihara 2019 Audio Engineering Society (AES) 147th Pro Audio Convention in New York, NY, 2019 | | 2019 |
Geo-Influence: Modeling Location-Specific Effects of Social Influence on Brand Preferences HA Lee, J Johnson, GJ Tellis | | 2018 |