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Mario Eduardo Giraldo Oliveros
Mario Eduardo Giraldo Oliveros
Universidad del Norte - Business School
Email confirmado em uninorte.edu.co
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Transformative service research: an agenda for the future
L Anderson, AL Ostrom, C Corus, RP Fisk, AS Gallan, M Giraldo, ...
Journal of Business Research 66 (8), 1203-1210, 2013
11842013
Marketing: conceptos y aplicaciones
M Ortiz, M Giraldo, H Silva, J Gonzalez
Barranquilla: Universidad del Norte, 2014
508*2014
Conceptualisation and aspirations of transformative service research
M Rosenbaum, C Corus, A Ostrom, L Anderson, R Fisk, A Gallan, ...
Journal of Research for Consumers, 2011
3642011
Gerencia de marketing
M Giraldo Oliveros, D Juliao Esparragoza
Universidad del Norte, 2016
349*2016
Commentary: vulnerable consumers in service settings
MS Rosenbaum, T Seger-Guttmann, M Giraldo
Journal of Services Marketing 31 (4/5), 309-312, 2017
1772017
Services for the underserved: unintended well-being
LJ Sanchez-Barrios, M Giraldo, M Khalik, R Manjarres
The Service Industries Journal 35 (15-16), 883-897, 2015
562015
Marketing: una versión gráfica
M Giraldo, M Ortiz, M Castro
Barranquilla: Universidad del Norte, 2021
54*2021
Street vending: transformative entrepreneurship for individual and collective well-being
M Giraldo, L Garcia-Tello, SW Rayburn
Journal of Services Marketing 34 (6), 757-768, 2020
362020
Responsabilidad Social Empresarial (RSE) en medianas empresas del departamento del Atlántico, Colombia
RN Arango, N Mercado-Caruso, ON Del Giudice, MEG Oliveros
Revista Venezolana de Gerencia 23 (84), 2018
342018
Compra impulsiva en el homosexual masculino Estudio exploratorio en la ciudad de Barranquilla (Colombia).
ME Giraldo Oliveros, VG Alvarado López
Revista científica Pensamiento y Gestión, 2011
24*2011
Contradictions and power play in service encounters: an activity theory approach
MEG Oliveros, SV Halliday, MMB Posada, R Bachmann
Cadernos Ebape. Br 8, 353-369, 2010
222010
Análisis descriptivo de la dinámica del surf como práctica social
ON Del Giudice, MG Oliveros
Telos 16 (2), 300-314, 2014
142014
The dynamics of knowledge co-creation in service encounters: a practice-theoretical approach
M Giraldo
Progressive trends in knowledge and system-based science for service …, 2014
112014
Compra impulsiva en el homosexual masculino en la ciudad de barranquilla (colombia): un estudio descriptivo
VG Alvarado López, MM Botero Posada, ME Giraldo Oliveros, ...
Psicología desde el Caribe, 148-177, 2011
9*2011
Facilitators and hinderers for designing augmented reality for ecotourism SME's experiences: A service Design approach
M Giraldo, O Rodríguez, ON Del Guidice, MM Betts
Heliyon 10 (2), 2024
82024
Informal service economy: a research study of attitudes, motivations and practices among informal entrepreneurs
ON Del Giudice, M Giraldo, L Alkire, G Orozco Restrepo
Journal of Services Marketing 37 (8), 1004-1017, 2023
82023
Corporate Entrepreneurship e innovación: un enlace de dos vías
GN Africano, ON Del Giudice, MG Oliveros, RK Zapata
Revista Venezolana de Gerencia: RVG 25 (3), 524-544, 2020
62020
Entorpeciendo la facilitación de valor y las prácticas de marketing relacional
MA Giraldo, ON Del Giudice, NNM Caruso
Opción: Revista de Ciencias Humanas y Sociales, 1691-1714, 2018
62018
Value creation and social context in service encounters: a practice approach
M GIRALDO
Doctoral dissertation, University of Surrey,(Inglaterra), 2015
4*2015
Transformative service encounters: exploring service co-creation systems
M Giraldo, S Halliday
Proceedings of the AMA SERVSIG International Service Research Conference 2012, 2012
42012
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Artigos 1–20