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Moran Cerf
Moran Cerf
Caltech, UCLA, NYU, Kellogg School of Management, MIT Media Lab, Columbia University
E-mail confirmado em morancerf.com - Página inicial
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Predicting human gaze using low-level saliency combined with face detection
M Cerf, J Harel, W Einhäuser, C Koch
Neural Information Processing Systems (NIPS) 20, 2008
6942008
Faces and text attract gaze independent of the task: Experimental data and computer model
M Cerf, EP Frady, C Koch
Journal of Vision 9 (12), 2009
5532009
Breathing above the brainstem: Volitional control and attentional modulation in humans.
JL Herrero, S Khuvis, E Yeagle, M Cerf, AD Mehta
Journal of Neurophysiology, 2017
3542017
Latency and selectivity of single neurons indicate hierarchical processing in the human medial temporal lobe
F Mormann, S Kornblith, RQ Quiroga, A Kraskov, M Cerf, I Fried, C Koch
The Journal of Neuroscience 28 (36), 8865-8872, 2008
2992008
On-line, voluntary control of human temporal lobe neurons
M Cerf, N Thiruvengadam, F Mormann, A Kraskov, RQ Quiroga, C Koch, ...
Nature 467 (7319), 1104-1108, 2010
2272010
A category-specific response to animals in the right human amygdala
F Mormann, J Dubois, S Kornblith, M Milosavljevic, M Cerf, M Ison, ...
Nature Neuroscience 14 (10), 1247-1249, 2011
2222011
First attention then intention: Insights from computational neuroscience of vision
M Mormann, M Cerf
Journal of Advertising 27 (3), 381-398, 2008
195*2008
A ticket for your thoughts: method for predicting content recall and sales using neural similarity of moviegoers
S Barnett, M Cerf
Journal of Consumer Research, 2017
1402017
Founder passion, neural engagement and informal investor interest in startup pitches: An fMRI study
S Shane, W Drover, D Clingingsmith, M Cerf
Journal of Business Venturing, 105949, 2019
1132019
The potential of generative AI for personalized persuasion at scale
SC Matz, JD Teeny, SS Vaid, H Peters, GM Harari, M Cerf
Scientific Reports 14 (1), 4692, 2024
922024
Single neuron studies of the human brain
I Fried, U Rutishauser, M Cerf, G Kreiman
MIT Press, 2014
912014
Comparing social attention in autism and amygdala lesions: Effects of stimulus and task condition
E Birmingham, M Cerf, R Adolphs
Social Neuroscience 6 (5-6), 420-435, 2011
872011
Selectivity of pyramidal cells and interneurons in the human medial temporal lobe
MJ Ison, F Mormann, M Cerf, C Koch, I Fried, RQ Quiroga
Journal of Neurophysiology 106 (4), 1713-1721, 2011
792011
Studying consciousness using direct recording from single neurons in the human brain
M Cerf, M Mackay
Characterizing Consciousness: From Cognition to the Clinic?, 133-146, 2011
71*2011
Responses of human medial temporal lobe neurons are modulated by stimulus repetition
C Pedreira, F Mormann, A Kraskov, M Cerf, I Fried, C Koch, RQ Quiroga
Journal of Neurophysiology 103 (1), 97-107, 2010
602010
Consumer Neuroscience
M Cerf, M Garcia-Garcia, P Kotler
MIT Press, 2017
56*2017
Scene-selective coding by single neurons in the human parahippocampal cortex
F Mormann, S Kornblith, M Cerf, MJ Ison, A Kraskov, M Tran, S Knieling, ...
Proceedings of the National Academy of Sciences 114 (5), 1153-1158, 2017
552017
A psychological perspective on punishing corporate entities
A Mentovich, M Cerf
Regulating Corporate Criminal Liability, 33-45, 2014
51*2014
Using single-neuron recording in marketing: opportunities, challenges, and an application to fear enhancement in Communications
M Cerf, E Greenleaf, T Meyvis, VG Morwitz
Journal of Marketing Research, 2014
482014
Evidence for two distinct mechanisms directing gaze in natural scenes
M Mackay, M Cerf, C Koch
Journal of Vision 12 (4), 2012
462012
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Artigos 1–20