| Addressing food waste: How to position upcycled foods to different generations J Zhang, H Ye, S Bhatt, H Jeong, J Deutsch, H Ayaz, R Suri Journal of Consumer Behaviour 20 (2), 242-250, 2021 | 77 | 2021 |
| Food waste and upcycled foods: can a logo increase acceptance of upcycled foods? S Bhatt, H Ye, J Deutsch, H Jeong, J Zhang, R Suri Journal of Food Products Marketing 27 (4), 188-203, 2021 | 43 | 2021 |
| Red price? Red flag! Eye‐tracking reveals how one red price can hurt a retailer H Ye, S Bhatt, H Jeong, J Zhang, R Suri Psychology & Marketing 37 (7), 928-941, 2020 | 41 | 2020 |
| When should retailers increase prices during a crisis? A longitudinal inquiry during the COVID‐19 pandemic H Jeong, H Ye, S Bhatt, J Zhang, R Suri Journal of Consumer Behaviour 20 (5), 1269-1276, 2021 | 15 | 2021 |
| When and whom should retailers offer price reductions in times of crisis? H Jeong, S Bhatt, H Ye, J Zhang, R Suri International Journal of Retail & Distribution Management 50 (6), 744-759, 2022 | 14 | 2022 |
| The face of bad advertising: assessing the effects of human face images in advertisement design using eye-tracking J Watson, H Ye, J Zhang, Y Topoglu, R Suri, H Ayaz Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2021 | 4 | 2021 |
| Price promotions: a review and peek into the future H Ye, J Zhang, Y Won, R Suri Elgar Encyclopedia of Pricing, 203-206, 2024 | | 2024 |
| Better Repeated? Effect of Repetitive Number Price on Bundling J Zhang, H Ye, S Bhatt, H Jeong, R Suri ACR North American Advances, 2021 | | 2021 |
| Save Time For Better Life! the Effect of Time Saving on Quality Perception J Zhang, H Ye, S Bhatt, H Jeong, R Suri Advances in Consumer Research 48, 1190, 2020 | | 2020 |
| Repetition Or No Repetition? Effects of Repetitive Numbers on Bundling Promotion J Zhang, H Ye, S Bhatt, H Jeong, R Suri Advances in Consumer Research 48, 1194, 2020 | | 2020 |
Hongjun YeVisiting Assistant Professor of Marketing, University of PittsburghE-mail confirmado em katz.pitt.edu