Cultural differences in consumer impatience H Chen, S Ng, AR Rao
Journal of Marketing Research 42 (3), 291-301, 2005
339 2005 Exemplars or beliefs? The impact of self-view on the nature and relative influence of brand associations S Ng, MJ Houston
Journal of Consumer Research 32 (4), 519-529, 2006
234 2006 Regulatory focus and preference reversal between hedonic and utilitarian consumption R Roy, S Ng
Journal of Consumer Behaviour 11 (1), 81-88, 2012
225 2012 The destination attribute management model: an empirical application to Bintan, Indonesia SW Litvin, SNS Ling
Tourism Management 22 (5), 481-492, 2001
179 2001 Cultural orientation and brand dilution: Impact of motivation level and extension typicality NG Sharon
Journal of Marketing Research 47 (1), 186-198, 2010
104 2010 Impact of culture on the pursuit of beauty: evidence from five countries S Madan, S Basu, S Ng, EA Ching Lim
Journal of International Marketing 26 (4), 54-68, 2018
91 2018 Culture and social cognition. C Chiu, S Ng, EWM Au
Oxford University Press, 2013
65 * 2013 Culture, relationship norms, and dual entitlement H Chen, LE Bolton, S Ng, D Lee, D Wang
Journal of Consumer Research 45 (1), 1-20, 2018
60 2018 Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity S Ng, A Faraji-Rad, R Batra
Journal of Marketing Research 58 (2), 400-415, 2021
56 2021 Field dependency and brand cognitive structures S Ng, MJ Houston
Journal of Marketing Research 46 (2), 279-292, 2009
52 2009 Handbook of culture and consumer behavior S Ng, AY Lee
Oxford University Press, USA, 2015
39 2015 The closer I am, the safer I feel: The “distance proximity effect” of COVID‐19 pandemic on individuals' risk assessment and irrational consumption S Li, Z Zhang, Y Liu, S Ng
Psychology & marketing 38 (11), 2006-2018, 2021
38 2021 The Price of Power: How Firm’s Market Power Affects Perceived Fairness of Price Increases Z Lu, LE Bolton, S Ng, HA Chen
Journal of Retailing 96 (2), 220-234, 2020
38 2020 Regulatory goals in a globalized world S Ng, R Batra
Journal of Consumer Psychology 27 (2), 270-277, 2017
36 2017 Sizes are gendered: The effect of size cues in brand names on brand stereotyping K Zhang, S Li, S Ng
Journal of Consumer Research 49 (2), 252-267, 2022
34 2022 Sins of omission versus commission: Cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction S Ng, H Kim, AR Rao
Journal of Consumer Psychology 25 (1), 89-100, 2015
31 2015 Global identity and preference for environmentally friendly products: The role of personal responsibility S Ng, S Basu
Journal of Cross-Cultural Psychology 50 (8), 919-936, 2019
27 2019 We are more tolerant than I: self-construal and consumer responses toward deceptive advertising S Bae, X Liu, S Ng
Marketing Letters, 1-15, 2022
21 2022 S Basu, S Ng
Journal of Consumer Psychology 31 (2), 301-318, 2021
20 2021 Exemplars Or Beliefs? Implications of Representational Differences on Brand Evaluations Across Cultures S Ng, M Houston
ACR North American Advances, 2004
8 * 2004 
Shankha BasuAssociate Professor, Marketing Department, Leeds University Business School, University of LeedsE-mail confirmado em leeds.ac.uk
