| Controlled experiments on the web: survey and practical guide R Kohavi, R Longbotham, D Sommerfield, RM Henne Data mining and knowledge discovery 18, 140-181, 2009 | 1000 | 2009 |
| Online controlled experiments and A/B tests R Kohavi, R Longbotham Encyclopedia of machine learning and data mining, 1-11, 2015 | 520 | 2015 |
| Trustworthy online controlled experiments: Five puzzling outcomes explained R Kohavi, A Deng, B Frasca, R Longbotham, T Walker, Y Xu Proceedings of the 18th ACM SIGKDD international conference on Knowledge …, 2012 | 282 | 2012 |
| Seven rules of thumb for web site experimenters R Kohavi, A Deng, R Longbotham, Y Xu Proceedings of the 20th ACM SIGKDD international conference on Knowledge …, 2014 | 237 | 2014 |
| Online experiments: Lessons learned R Kohavi, R Longbotham Computer 40 (9), 103-105, 2007 | 187 | 2007 |
| Online experimentation at Microsoft R Kohavi, T Crook, R Longbotham, B Frasca, R Henne, JL Ferres, ... Data Mining Case Studies 11 (2009), 39, 2009 | 177 | 2009 |
| Seven pitfalls to avoid when running controlled experiments on the web T Crook, B Frasca, R Kohavi, R Longbotham Proceedings of the 15th ACM SIGKDD international conference on Knowledge …, 2009 | 165 | 2009 |
| Unexpected results in online controlled experiments R Kohavi, R Longbotham Acm Sigkdd Explorations Newsletter 12 (2), 31-35, 2011 | 75 | 2011 |
| Online experiments: Practical lessons R Kohavi, R Longbotham, T Walker Computer 43 (09), 82-85, 2010 | 32 | 2010 |
| Choice of the randomization unit in online controlled experiment S Deng, R Longbotham, T Walker, Y Xu JSM proceedings, 2011 | 11 | 2011 |
| O li e Co trolled Experi e ts ad A/B Tests R Kohavi, R Longbotham | | |
| Data Mining Case Studies held at the Fifteenth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining in Paris France Edited by Peter van der Putten … G Melli, R Kohavi, T Crook, R Longbotham, KW Hsu, N Pathak, ... | | |
