Thomas S. Gruca

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Lopo RegoProfessor of Marketing, PetSmart Inc., Distinguished Professor, Kelley School of Business - IndianaE-mail confirmado em indiana.edu
Joyce BergProfessor of Accounting, University of IowaE-mail confirmado em uiowa.edu
Ravi KumarEmeritus Professor, USC Marshall School of BusinessE-mail confirmado em marshall.usc.edu
Ramji BalakrishnanThe University of IowaE-mail confirmado em uiowa.edu
Tae-Hyung PyoUniversity of IdahoE-mail confirmado em uidaho.edu
Charles S. GulasProfessor of MarketingE-mail confirmado em wright.edu
Matt UhlmanDuke, University of IowaE-mail confirmado em uiowa.edu
Gary RussellHenry B. Tippie Research Professor of Marketing, University of IowaE-mail confirmado em uiowa.edu
Sean G. YoungAssistant Professor, UT Southwestern Medical CenterE-mail confirmado em UTSouthwestern.edu
Walter NiqueProfessor da Escola de Administração da UFRGSE-mail confirmado em ufrgs.br
Dhananjay NayakankuppamProfessor of Marketing, University of IowaE-mail confirmado em uiowa.edu
Gui LiberaliErasmus UniversityE-mail confirmado em rsm.nl
Sri Devi DuvvuriE-mail confirmado em uw.edu
JaeHwan KwonHankamer School of Business, Baylor UniversityE-mail confirmado em baylor.edu

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Thomas S. Gruca

Tippie College of Business, University of Iowa

E-mail confirmado em uiowa.edu - Página inicial

Marketing strategy health care prediction markets


Título Ordenar por citações Ordenar por ano Ordenar por título	Citado por Citado por	Ano
Customer satisfaction, cash flow, and shareholder value TS Gruca, LL Rego Journal of marketing 69 (3), 115-130, 2005	1272	2005
Cost stickiness and core competency: A note R Balakrishnan, TS Gruca Contemporary Accounting Research, Forthcoming, 2008	488	2008
Industrial pricing: Theory and managerial practice PM Noble, TS Gruca Marketing science 18 (3), 435-454, 1999	480	1999
Corporate giving behavior and decision-maker social consciousness L Campbell, CS Gulas, TS Gruca Journal of Business Ethics 19, 375-383, 1999	354	1999
Reducing adverse selection through customer relationship management Y Cao, TS Gruca Journal of marketing 69 (4), 219-229, 2005	290	2005
Internet pricing, price satisfaction, and customer satisfaction Y Cao, TS Gruca, BR Klemz International Journal of Electronic Commerce 8 (2), 31-50, 2003	192	2003
Convergence across alternative methods for forming strategic groups D Nath, TS Gruca Strategic Management Journal 18 (9), 745-760, 1997	183	1997
A framework for entry deterrence strategy: the competitive environment, choices, and consequences TS Gruca, D Sudharshan The Journal of Marketing, 44-55, 1995	146	1995
Understanding competitive and contagion effects of layoff announcements S Goins, TS Gruca Corporate Reputation Review 11, 12-34, 2008	111	2008
The technical efficiency of hospitals under a single payer system: the case of Ontario community hospitals TS Gruca, D Nath Health Care Management Science 4, 91-101, 2001	105	2001
An equilibrium analysis of defensive response to entry using a coupled response function model TS Gruca, KR Kumar, D Sudharshan Marketing Science 11 (4), 348-358, 1992	101	1992
Hospital web sites: Promise and progress TS Gruca, DS Wakefield Journal of Business research 57 (9), 1021-1025, 2004	86	2004
Exploiting synergy for competitive advantage TS Gruca, D Nath, A Mehra Long Range Planning 30 (4), 605-611, 1997	86	1997
The effect of electronic markets on forecasts of new product success TS Gruca, J Berg, M Cipriano Information Systems Frontiers 5, 95-105, 2003	82	2003
The influence of pre‐and post‐purchase service on prices in the online book market Y Cao, TS Gruca Journal of Interactive Marketing 18 (4), 51-62, 2004	78	2004
Regulatory change, constraints on adaptation and organizational failure: An empirical analysis of acute care hospitals TS Gruca, D Nath Strategic Management Journal 15 (5), 345-363, 1994	72	1994
Equilibrium characteristics of multinomial logit market share models TS Gruca, D Sudharshan Journal of Marketing Research 28 (4), 480-482, 1991	69	1991
Optimal new product positioning: A genetic algorithm approach TS Gruca, BR Klemz European Journal of Operational Research 146 (3), 621-633, 2003	64	2003
The IEM movie box office market: Integrating marketing and finance using electronic markets TS Gruca Journal of Marketing Education 22 (1), 5-14, 2000	57	2000
Determinants of Choice Set Size: An Alternative Method for Measuring Evoked Sets. TS Gruca Advances in Consumer Research 16 (1), 1989	57	1989

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