| Addressing moderated mediation hypotheses: Theory, methods, and prescriptions KJ Preacher, DD Rucker, AF Hayes Multivariate behavioral research 42 (1), 185-227, 2007 | 12365 | 2007 |
| On the practice of dichotomization of quantitative variables. RC MacCallum, S Zhang, KJ Preacher, DD Rucker Psychological methods 7 (1), 19, 2002 | 4292 | 2002 |
| Mediation analysis in social psychology: Current practices and new recommendations DD Rucker, KJ Preacher, ZL Tormala, RE Petty Social and personality psychology compass 5 (6), 359-371, 2011 | 3288 | 2011 |
| Desire to acquire: Powerlessness and compensatory consumption DD Rucker, AD Galinsky Journal of Consumer Research 35 (2), 257-267, 2008 | 1264 | 2008 |
| Use of the extreme groups approach: a critical reexamination and new recommendations. KJ Preacher, DD Rucker, RC MacCallum, WA Nicewander Psychological methods 10 (2), 178, 2005 | 868 | 2005 |
| Beyond valence in the perception of likelihood: the role of emotion specificity. D DeSteno, RE Petty, DT Wegener, DD Rucker Journal of personality and social psychology 78 (3), 397, 2000 | 723 | 2000 |
| Power and consumer behavior: How power shapes who and what consumers value DD Rucker, AD Galinsky, D Dubois Journal of Consumer Psychology 22 (3), 352-368, 2012 | 633 | 2012 |
| Discrete emotions and persuasion: the role of emotion-induced expectancies. D DeSteno, RE Petty, DD Rucker, DT Wegener, J Braverman Journal of personality and social psychology 86 (1), 43, 2004 | 626 | 2004 |
| Conspicuous consumption versus utilitarian ideals: How different levels of power shape consumer behavior DD Rucker, AD Galinsky Journal of Experimental Social Psychology 45 (3), 549-555, 2009 | 584 | 2009 |
| The compensatory consumer behavior model: How self-discrepancies drive consumer behavior N Mandel, DD Rucker, J Levav, AD Galinsky Journal of Consumer Psychology 27 (1), 133-146, 2017 | 575 | 2017 |
| On braggarts and gossips: A self-enhancement account of word-of-mouth generation and transmission M De Angelis, A Bonezzi, AM Peluso, DD Rucker, M Costabile Journal of Marketing Research 49 (4), 551-563, 2012 | 564 | 2012 |
| Social class, power, and selfishness: when and why upper and lower class individuals behave unethically. D Dubois, DD Rucker, AD Galinsky Journal of personality and social psychology 108 (3), 436, 2015 | 550 | 2015 |
| The effects of message recipients' power before and after persuasion: a self-validation analysis. P Brinol, RE Petty, C Valle, DD Rucker, A Becerra Journal of personality and social psychology 93 (6), 1040, 2007 | 537 | 2007 |
| Unpacking attitude certainty: Attitude clarity and attitude correctness. JV Petrocelli, ZL Tormala, DD Rucker Journal of personality and social psychology 92 (1), 30, 2007 | 468 | 2007 |
| Retracted: Super Size Me: Product Size as a Signal of Status D Dubois, DD Rucker, AD Galinsky Journal of Consumer Research 38 (6), 1047-1062, 2012 | 463 | 2012 |
| Generous paupers and stingy princes: Power drives consumer spending on self versus others DD Rucker, D Dubois, AD Galinsky Journal of Consumer Research 37 (6), 1015-1029, 2011 | 440 | 2011 |
| Power: Past findings, present considerations, and future directions. AD Galinsky, DD Rucker, JC Magee American Psychological Association, 2015 | 402 | 2015 |
| Power and choice: Their dynamic interplay in quenching the thirst for personal control ME Inesi, S Botti, D Dubois, DD Rucker, AD Galinsky Psychological science 22 (8), 1042-1048, 2011 | 312 | 2011 |
| The loss of loss aversion: Will it loom larger than its gain? D Gal, DD Rucker Journal of Consumer Psychology 28 (3), 497-516, 2018 | 309 | 2018 |
| Attitude certainty: A review of past findings and emerging perspectives ZL Tormala, DD Rucker Social and Personality Psychology Compass 1 (1), 469-492, 2007 | 294 | 2007 |