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Alisa Petrova
Alisa Petrova
University of Bern
E-mail confirmado em unibe.ch
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Sponsorship Disclosure of Influencers–A Curse or a Blessing?
A Giuffredi-Kähr, A Petrova, L Malär
Journal of Interactive Marketing 57 (1), 18-34, 2022
602022
Ad Transparency in Influencer Marketing: A Curse or A Blessing?
A Petrova, A Kähr, LA Malär, D Hauert
12019
Creepiness in Personalized Online Advertising
A Petrova, LA Malär, H Krohmer, WD Hoyer, M Khamitov
2020
Creepiness in personalized online marketing: Concept, measurement, and consequences
A Petrova, LA Malär, H Krohmer, M Khamitov, WD Hoyer
2019
Influencer Marketing: When and Why Does Ad Disclosure Matter?
A Petrova, A Kähr, LA Malär, N Stucki
2018
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