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N Craig Smith
N Craig Smith
INSEAD Chaired Professor of Ethics & Social Responsibility
E-mail confirmado em insead.edu
Título
Citado por
Citado por
Ano
Corporate Social Responsibility: Whether or How?
NC Smith
California Management Review 45 (4), 52-76, 2003
22172003
Why we boycott: Consumer motivations for boycott participation
JG Klein, NC Smith, A John
Journal of Marketing, 92-109, 2004
13392004
Morality and the market (Routledge Revivals): Consumer pressure for corporate accountability
NC Smith
Routledge, 2014
7902014
Ethics and target marketing: The role of product harm and consumer vulnerability
NC Smith, E Cooper-Martin
The Journal of Marketing, 1-20, 1997
6201997
Social contracts and marketing ethics
TW Dunfee, NC Smith, WT Ross Jr
The Journal of Marketing, 14-32, 1999
5391999
Ethics in marketing
NC Smith, JA Quelch
3701992
Choice without awareness: Ethical and policy implications of defaults
NC Smith, DG Goldstein, EJ Johnson
Journal of Public Policy & Marketing 32 (2), 159-172, 2013
3312013
Socially responsible distribution: distribution strategies for reaching the bottom of the pyramid
S Vachani, NC Smith
California Management Review 50 (2), 52-84, 2008
3132008
The new marketing myopia
NC Smith, ME Drumwright, MC Gentile
Journal of Public Policy & Marketing 29 (1), 4-11, 2010
2882010
Corporate social responsibility: Not whether, but how
NC Smith
Center for Marketing Working Paper 3 (701), 1-35, 2003
2802003
Marketing strategies for the ethics era
NC Smith
MIT Sloan Management Review, 1995
2661995
Commercializing social interaction: The ethics of stealth marketing
KD Martin, NC Smith
Journal of Public Policy & Marketing 27 (1), 45-56, 2008
2602008
Consumers as drivers of corporate social responsibility
NC Smith
2222008
Exploring motivations for participation in a consumer boycott
JG Klein, A John, NC Smith
Center for Marketing Working Paper, 2001
2092001
Beyond the “Win-Win” creating shared value requires ethical frameworks
G de los Reyes Jr, M Scholz, NC Smith
California Management Review 59 (2), 142-167, 2017
1982017
Why managers fail to do the right thing: An empirical study of unethical and illegal conduct
NC Smith, SS Simpson, CY Huang
Business Ethics Quarterly 17 (4), 633-667, 2007
1922007
Shareholder primacy, corporate social responsibility, and the role of business schools
NC Smith, D Rönnegard
Journal of Business Ethics 134 (3), 463-478, 2016
1912016
Marketing’s consequences: Stakeholder marketing and supply chain corporate social responsibility issues
NC Smith, G Palazzo, CB Bhattacharya
Business ethics quarterly 20 (4), 617-641, 2010
1902010
The case study: a useful research method for information management
NC Smith
Journal of Information Technology 5 (3), 123-133, 1990
1831990
A strategic approach to managing product recalls
NC Smith, RJ Thomas, JA Quelch
Harvard Business Review 74, 102-113, 1996
165*1996
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