| Store brand and national brand promotion attitudes antecedents E Manzur, S Olavarrieta, P Hidalgo, P Farías, R Uribe Journal of Business Research 64 (3), 286-291, 2011 | 240 | 2011 |
| AreSensational'News Stories More Likely to Trigger Viewers' Emotions than Non-Sensational News Stories? A Content Analysis of British TV News R Uribe, B Gunter European journal of communication 22 (2), 207-228, 2007 | 220 | 2007 |
| Research note: The tabloidization of British tabloids R Uribe, B Gunter European Journal of Communication 19 (3), 387-402, 2004 | 180 | 2004 |
| Government communication: Cases and challenges K Sanders, MJ Canel Bloomsbury academic, 2013 | 159 | 2013 |
| Sidedness, commercial intent and expertise in blog advertising R Uribe, C Buzeta, M Velásquez Journal of Business Research 69 (10), 4403-4410, 2016 | 144 | 2016 |
| The effects of TV unhealthy food brand placement on children. Its separate and joint effect with advertising R Uribe, A Fuentes-García Appetite 91, 165-172, 2015 | 81 | 2015 |
| Estereotipos de género en la publicidad: un análisis de contenido de las revistas chilenas R Uribe, E Manzur, P Hidalgo, R Fernández Academia. Revista Latinoamericana de Administración, 1-18, 2008 | 72 | 2008 |
| Comparative advertising effectiveness in Latin America: evidence from Chile E Manzur, R Uribe, P Hidalgo, S Olavarrieta, P Farias International Marketing Review 29 (3), 277-298, 2012 | 59 | 2012 |
| Separate and joint effects of advertising and placement R Uribe Journal of Business Research 69 (2), 459-465, 2016 | 54 | 2016 |
| Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits R Uribe, R Labra, E Manzur International Journal of Advertising 41 (4), 703-730, 2022 | 34 | 2022 |
| " Un momento y ya volvemos": un análisis de contenido de la publicidad infantil en la televisión chilena R Uribe Bravo Comunicación y sociedad, 79-106, 2012 | 29 | 2012 |
| Experiential learning strategies in a mechanical engineering senior course R Pascual, R Uribe Sixth International Workshop on Active Learning in Engineering Education …, 2006 | 26 | 2006 |
| Celebrity endorsement using different types of new media and advertising formats R Uribe, C Buzeta, E Manzur, M Celis Academia Revista Latinoamericana de Administración 35 (3), 281-302, 2022 | 25 | 2022 |
| Determinants of football TV audience: The straight and ancillary effects of the presence of the local team on the FIFA world cup R Uribe, C Buzeta, E Manzur, I Alvarez Journal of Business Research 127, 454-463, 2021 | 22 | 2021 |
| Exemplars' impacts in marketing communication campaigns R Uribe, E Manzur, P Hidalgo Journal of Business Research 66 (10), 1787-1790, 2013 | 21 | 2013 |
| Caminos en la búsqueda de ayuda psicológica MK Jacob, R Uribe, MI Winkler, C Avendaño Psykhe 3, 211-222, 1994 | 21 | 1994 |
| Research Note: Sample size in content analysis of advertising: The case of Chilean consumer magazines R Uribe, E Manzur International Journal of Advertising 31 (4), 907-920, 2012 | 20 | 2012 |
| La reformulación del rol del juez en los instrumentos contemporáneos de derecho contractual R Momberg Uribe Revista de derecho (Coquimbo) 21 (2), 277-304, 2014 | 19 | 2014 |
| La influencia de la Publicidad Televisiva en los niños:¿ Qué sabemos del tema en Chile R Uribe, V Hidalgo, C Martínez, R Muñoz Economía y Administración 152, 22-28, 2006 | 19 | 2006 |
| Disclosing product placements of fast food to children: The importance of reinforcing the use of disclosures and the age of children R Uribe, A Fuentes-García Health Communication 35 (11), 1415-1425, 2020 | 18 | 2020 |
