| A meta-analysis of electronic word-of-mouth elasticity Y You, GG Vadakkepatt, AM Joshi Journal of Marketing 79 (2), 19-39, 2015 | 648 | 2015 |
| Interactive technologies and retailing strategy: A review, conceptual framework and future research directions R Varadarajan, R Srinivasan, GG Vadakkepatt, MS Yadav, PA Pavlou, ... Journal of Interactive Marketing 24 (2), 96-110, 2010 | 261 | 2010 |
| Sustainable retailing GG Vadakkepatt, KP Winterich, V Mittal, W Zinn, L Beitelspacher, ... Journal of Retailing 97 (1), 62-80, 2021 | 210 | 2021 |
| Examining moral authority in the marketplace: A conceptualization and framework JJ Hoppner, GG Vadakkepatt Journal of business research 95, 417-427, 2019 | 104 | 2019 |
| Marketing’s role in understanding political activity D Korschun, KD Martin, G Vadakkepatt Journal of public policy & marketing 39 (4), 378-387, 2020 | 86 | 2020 |
| Political management, research and development, and advertising capital in the pharmaceutical industry: a good prognosis? KD Martin, BW Josephson, GG Vadakkepatt, JL Johnson Journal of Marketing 82 (3), 87-107, 2018 | 58 | 2018 |
| Shedding light on the dark side of firm lobbying: A customer perspective GG Vadakkepatt, S Arora, KD Martin, N Paharia Journal of Marketing 86 (3), 79-97, 2022 | 30 | 2022 |
| Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms G Vadakkepatt, V Shankar, R Varadarajan Journal of the Academy of Marketing Science 49 (6), 1088-1108, 2021 | 26 | 2021 |
| Can advertising benefit women’s development? Preliminary insights from a multi-method investigation G Vadakkepatt, A Bryant, RP Hill, J Nunziato Journal of the Academy of Marketing Science 50 (3), 503-520, 2022 | 13 | 2022 |
| The impact of capital structure on marketing effort and customer satisfaction R Song, G Vadakkepatt, D Lehmann | 4 | 2012 |
| Carrot or Stick? The Effect of Supply-Side Regulations on Opioid Prescription Rates and Overdose Mortality B Josephson, G Vadakkepatt, BN Greenwood The Effect of Supply-Side Regulations on Opioid Prescription Rates and …, 2021 | 1 | 2021 |
| Unintended customer consequences of corporate lobbying G Vadakkepatt, K Martin, N Paharia, S Arora ACR North American Advances, 2018 | 1 | 2018 |
| Survival of manufacturing firms in Fortune 500: the roles of marketing capital and R&D capital GG Vadakkepatt, V Shankar, R Varadarajan MSI Working Paper, 10–119, 2010 | 1 | 2010 |
| Call for Manuscripts: Political Activity and Marketing G Vadakkepatt, D Korachum, KD Martin American Marketing Association. https://www. ama. org/2018/03/16/call-for …, 0 | 1 | |
| Lobbying and the Like: Managing the Regulatory Environment K Martin, B Josephson, G Vadakkepatt, J Johnson NIM Marketing Intelligence Review 13 (2), 38-43, 2021 | | 2021 |
| Essays on Firm Growth and Survival as a Fortune 500 Firm GG Vadakkepatt Texas A & M University, 2011 | | 2011 |