| Fairness and channel coordination T Haitao Cui, JS Raju, ZJ Zhang Management science 53 (8), 1303-1314, 2007 | 966 | 2007 |
| Agency selling or reselling? Channel structures in electronic retailing V Abhishek, K Jerath, ZJ Zhang Management Science 62 (8), 2259-2280, 2016 | 894 | 2016 |
| Putting one-to-one marketing to work: Personalization, customization, and choice N Arora, X Dreze, A Ghose, JD Hess, R Iyengar, B Jing, Y Joshi, V Kumar, ... Marketing Letters 19, 305-321, 2008 | 723 | 2008 |
| How should consumers’ willingness to pay be measured? An empirical comparison of state-of-the-art approaches KM Miller, R Hofstetter, H Krohmer, ZJ Zhang Journal of marketing research 48 (1), 172-184, 2011 | 630 | 2011 |
| Competitive coupon targeting G Shaffer, ZJ Zhang Marketing Science 14 (4), 395-416, 1995 | 502 | 1995 |
| Individual marketing with imperfect targetability Y Chen, C Narasimhan, ZJ Zhang Marketing Science 20 (1), 23-41, 2001 | 439 | 2001 |
| Channel coordination in the presence of a dominant retailer J Raju, ZJ Zhang Marketing Science 24 (2), 254-262, 2005 | 436 | 2005 |
| Competitive one-to-one promotions G Shaffer, ZJ Zhang Management Science 48 (9), 1143-1160, 2002 | 387 | 2002 |
| Do we care what others get? A behaviorist approach to targeted promotions FM Feinberg, A Krishna, ZJ Zhang Journal of Marketing research 39 (3), 277-291, 2002 | 382 | 2002 |
| Pay to switch or pay to stay: preference‐based price discrimination in markets with switching costs G Shaffer, ZJ Zhang Journal of Economics & Management Strategy 9 (3), 397-424, 2000 | 355 | 2000 |
| Augmenting conjoint analysis to estimate consumer reservation price K Jedidi, ZJ Zhang Management Science 48 (10), 1350-1368, 2002 | 302 | 2002 |
| Research note—the benefits of personalized pricing in a channel Y Liu, ZJ Zhang Marketing Science 25 (1), 97-105, 2006 | 300 | 2006 |
| From story line to box office: A new approach for green-lighting movie scripts J Eliashberg, SK Hui, ZJ Zhang Management Science 53 (6), 881-893, 2007 | 293 | 2007 |
| Store within a store K Jerath, ZJ Zhang Journal of Marketing Research 47 (4), 748-763, 2010 | 222 | 2010 |
| Product reviews and competition in markets for repeat purchase products X Li, LM Hitt, ZJ Zhang Journal of Management Information Systems 27 (4), 9-42, 2011 | 219 | 2011 |
| Dynamic targeted pricing with strategic consumers Y Chen, ZJ Zhang International Journal of Industrial Organization 27 (1), 43-50, 2009 | 215 | 2009 |
| The interrelationships between brand and channel choice SA Neslin, K Jerath, A Bodapati, ET Bradlow, J Deighton, S Gensler, ... Marketing Letters 25, 319-330, 2014 | 203 | 2014 |
| The optimal choice of promotional vehicles: Front-loaded or rear-loaded incentives? ZJ Zhang, A Krishna, SK Dhar Management Science 46 (3), 348-362, 2000 | 195 | 2000 |
| Pricing access services S Essegaier, S Gupta, ZJ Zhang Marketing Science 21 (2), 139-159, 2002 | 180 | 2002 |
| Consumer heterogeneity and competitive price-matching guarantees Y Chen, C Narasimhan, ZJ Zhang Marketing Science 20 (3), 300-314, 2001 | 168 | 2001 |
Jagmohan RajuE-mail confirmado em wharton.upenn.edu