| A Japanese advertising agency: An anthropology of media and markets B Moeran Routledge, 2013 | 374 | 2013 |
| From participant observation to observant participation B Moeran Organizational ethnography: Studying the complexity of everyday life, 139-155, 2009 | 356 | 2009 |
| Women, media and consumption in Japan B Moeran, L Skov Routledge, 2013 | 320* | 2013 |
| Negotiating values in the creative industries: Fairs, festivals and competitive events B Moeran, JS Pedersen Cambridge University Press, 2011 | 273 | 2011 |
| The business of ethnography: Strategic exchanges, people and organizations B Moeran Routledge, 2021 | 269* | 2021 |
| Individual, group and seishin: Japan's internal cultural debate B Moeran Man, 252-266, 1984 | 229 | 1984 |
| The language of Japanese tourism B Moeran Annals of Tourism Research 10 (1), 93-108, 1983 | 203 | 1983 |
| More than just a fashion magazine B Moeran Current sociology 54 (5), 725-744, 2006 | 195 | 2006 |
| Advertising cultures T de Waal Malefyt, B Moeran Routledge, 2020 | 167 | 2020 |
| Folk art potters of Japan: beyond an anthropology of aesthetics B Moeran Routledge, 2013 | 162 | 2013 |
| Japanese Whaling?: End of an era A Kalland, B Moeran Routledge, 2010 | 158 | 2010 |
| The book fair as a tournament of values B Moeran Negotiating Values in the Creative Industries: Fairs, Festivals and …, 2011 | 147 | 2011 |
| The Book Fair as a Tournament of Values B Moeran Negotiating Values in the Creative Industries: Fairs, Festivals and …, 2011 | 147 | 2011 |
| Language and popular culture in Japan B Moeran Routledge, 2010 | 146 | 2010 |
| Lost innocence: folk craft potters of Onta, Japan B Moeran (No Title), 1984 | 146 | 1984 |
| Tricks of the trade: The performance and interpretation of authenticity B Moeran Journal of Management Studies 42 (5), 901-922, 2005 | 112 | 2005 |
| The business of creativity: Toward an anthropology of worth B Moeran Routledge, 2016 | 85 | 2016 |
| Unwrapping Japan: Society and culture in anthropological perspective E Ben-Ari, B Moeran, J Valentine Manchester University Press, 1990 | 85 | 1990 |
| The organization of creativity in Japanese advertising production B Moeran Human Relations 62 (7), 963-985, 2009 | 82 | 2009 |
| The portrayal of beauty in women's fashion magazines B Moeran Fashion Theory 14 (4), 491-510, 2010 | 76 | 2010 |
